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Getting Press Attention—Can’t Deny Media Loves to Cover Lies

Getting Press Attention—Can’t Deny Media Loves to Cover Lies Good PR Counsel Should Steer You Toward Truth Telling and Accuracy By Cindi Goodsell, Director During the spring of 2017, nearly every major news service reported

3 take-ways from #SMMW17 & my re-cap

By Erica Lawler, Director of Digital Marketing, Harden Partners I had the pleasure and privilege to speak at Social Media Marketing World 2017, a fantastic event thrown annually by Social Media Examiner. 3,000 individuals attended

By |04, 2017|Categories: Case Studies, Blog|Comments Off on 3 take-ways from #SMMW17 & my re-cap

It’s the Culture, Stupid: The Sorry Cases of Wells Fargo and United Airlines

Systemic Failures of Culture that Override Reason, Common Sense and Decency By: Patricia Harden As we watch the video of a United passenger bloodied and being dragged off the plane, we are horrified.  Reading the

The Value of PR

By |03, 2017|Categories: Case Studies|Comments Off on The Value of PR
  • Harden Partners CEO Thought Leadership

Self-Promotion Versus Corporate Branding: a Dilemma for Women CEOs?

Do women CEO's do enough to promote their brands? By Patricia Harden,  President and CEO Do women CEO’s do enough to promote their brands? In today’s media-saturated business world, a company’s image is

By |08, 2016|Categories: Case Studies, PR Strategies|Tags: , , , , , , , , , , , , , , , , |Comments Off on Self-Promotion Versus Corporate Branding: a Dilemma for Women CEOs?
  • Harden Communication Partners

A Symbiotic Relationship: News and Public Relations

By Maya Castro,  Assistant Account Coordinator  With the advent of the digital age brought a new challenge to media outlets: the constant need for content. Before the Internet was created, people had limited access to

By |06, 2016|Categories: Blog|Tags: , , , , , , , , , |Comments Off on A Symbiotic Relationship: News and Public Relations