Blog

Keeping it Real. Getting The Most From Your PR Partner is All About Setting Expectations

By Cindi Goodsell,  Director   So you want to be in TechCrunch, the Huffington Post, Mashable, the Wall Street Journal, USA Today and the New York Times? You, and everyone else. We have placed plenty

By |07, 2015|Categories: Case Studies|Tags: , , , , , |Comments Off on Keeping it Real. Getting The Most From Your PR Partner is All About Setting Expectations

Using Twitter for Branding: You Are What You Tweet

By Asia Camagong, Junior Account Executive True story: I was once a hamburger. During my first public relations internship, I was tasked with drafting social media content for a local burger restaurant and used Twitter

By |07, 2015|Categories: Social Media Strategy, Public Relations|Tags: , , , , , , , |Comments Off on Using Twitter for Branding: You Are What You Tweet

The Evolution of Public Relations

By Nina Newhouse, Account Executive The term "public relations" might be relatively new, but the idea of shaping public opinion has been around for a long time. Edward Bernays, one of the pioneers of PR

By |06, 2015|Categories: Public Relations|Tags: , , , , , , |Comments Off on The Evolution of Public Relations

Best Tips to Improve Your Crisis Communications

By Ross Coyle, Sr. Account Supervisor In the current age of instant communications, it is more important than ever for an organization to have the communications mechanisms in place to control and effectively respond to

By |06, 2015|Categories: Communication Programs, Crisis Communications|Comments Off on Best Tips to Improve Your Crisis Communications

My Life As An Intern

By Brianna Klipp The Intern Horror Story is typically met with sympathetic nods and diverted eyes aimed to the floor when the topic comes up in conversation. We’ve all heard scenarios of determined students eager

By |05, 2015|Categories: Case Studies, Public Relations|Comments Off on My Life As An Intern

The Golden Age of Communications

The Golden Age of Communications By Pat Harden We’ve had the Golden Age of television, of movies, of trade, of exploration. But what about communications? I would argue that now is the Golden Age of

By |04, 2015|Categories: Communication Programs, PR Strategies, Marketing Communications|Comments Off on The Golden Age of Communications