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Getting John Muir Health Noticed for their Great Community Work to Fight Colorectal Cancer

Staff and volunteers at the Digestive Health Fair. Image courtesy John Muir Health. One of the great things about doing healthcare public relations is that there’s always something interesting to talk about. These are the very organizations who handle our health and wellness—who wouldn’t be interested in all they have to offer? There’s so much we can turn into news or social media content for them, including interesting case studies, doctors who are

Getting Press Attention—Can’t Deny Media Loves to Cover Lies

Getting Press Attention—Can’t Deny Media Loves to Cover Lies Good PR Counsel Should Steer You Toward Truth Telling and Accuracy By Cindi Goodsell, Director During the spring of 2017, nearly every major news service reported on the false information shared in President Trump’s Tweet accusing former President Obama of “wiretapping” Trump Tower during the 2016 presidential campaign. One thing is certain, Trump’s presidency has ushered in an era where alternative facts—likely even more than real

3 take-ways from #SMMW17 & my re-cap

By Erica Lawler, Director of Digital Marketing, Harden Partners I had the pleasure and privilege to speak at Social Media Marketing World 2017, a fantastic event thrown annually by Social Media Examiner. 3,000 individuals attended Michael Stelzner’s keynote speech and social media marketers from 41 countries came together to learn about what’s trending for 2017. My top 3 take-ways from the conference are as follows:    Analytics- My focus was on measurement, analytics and ROI.

It’s the Culture, Stupid: The Sorry Cases of Wells Fargo and United Airlines

Systemic Failures of Culture that Override Reason, Common Sense and Decency By: Patricia Harden As we watch the video of a United passenger bloodied and being dragged off the plane, we are horrified.  Reading the Wells Fargo Board’s scathing report about the Bank’s massive fraud, I am horrified all over again by the scale and pervasiveness of the misbehavior. In both cases, we see a culture where employees are driven to make bad—and even illegal—decisions,

It’s the Culture, Stupid: The Sorry Cases of Wells Fargo and United Airlines

Systemic Failures of Culture that Override Reason, Common Sense and Decency By: Pat Harden, President of Harden Communication Partners As we watch the video of a United passenger bloodied and being dragged off the plane, we are horrified.  Reading the Wells Fargo Board’s scathing report about the Bank’s massive fraud, I am horrified all over again by the scale and pervasiveness of the misbehavior.  In both cases, we see a culture where employees are driven

The Value of PR

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Self-Promotion Versus Corporate Branding: a Dilemma for Women CEOs?

Do women CEO's do enough to promote their brands? By Patricia Harden,  President and CEO Do women CEO’s do enough to promote their brands? In today’s media-saturated business world, a company’s image is inextricably linked to the reputation of the CEO.  Wall Street analysts, marketers and corporate communicators understand the importance of a CEO’s personal brand and how it affects demand for a company’s products or services and its market value. The “personal

  • Harden Communication Partners

A Symbiotic Relationship: News and Public Relations

By Maya Castro,  Assistant Account Coordinator  With the advent of the digital age brought a new challenge to media outlets: the constant need for content. Before the Internet was created, people had limited access to information via scheduled television newscasts, daily print newspapers, and word of mouth. In contrast, today's audience always has access to content. Weather it is your smart phone, laptop, or tablet you always have access to the latest information. I am currently interning

Lessons From Harden: What I’ve Learned In My First Year

By Nina Waysdorf, Assistant Account Coordinator Time flies when you’re having fun! As I write this blog, I’m in my seventh month as an intern at Harden Communications Partners. As I reflect on my experience, it dawned on me that I have learned an immeasurable amount. I’ve learned about our clients and their sectors, how to write press releases, how to edit a website…I could go on forever. I feel as though I have learned

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Unleashing the Power of Your Press Coverage

By Cindi Goodsell,  Director   Garnering press coverage for our clients is an honorable goal in itself, but what if, rather than media hits being the end goal, media hits were actually thought of as the beginning of something even bigger? So many companies are focused on using public relations (PR) to get press coverage. It’s smart and well proven that when they actively engage in strategic communications the company is more likely to succeed

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