Harden Partners is proud to have helped The Order of Malta highlight the Grand Chancellor’s visit to the clinic. We were able to help them use this dignitary visit as a chance to highlight what they are doing well, tell how they serve the needs of the community and plan to continue, and give them a platform for sharing a key announcement, like the addition of Father Javier Diaz. The strategy of bringing in the
Join Harden Partners for our Annual “Halloween at Harden” on October 31st at 6:00PM. We will be having a doggie costume contest and treats for the humans too! This is a great way to reconnect with your local business owners. All paws aboard! #Halloween2017 #HardenPartners #HalloweenatHarden #OaklandBusiness #OaklandGrown #MontclairBusiness #Montclair #thingstodoinOakland
By Mackenzie Whitfield, Account Executive Fear of media interviews comes from the anxiety and fear of answering a question incorrectly or in a way that can be taken out of context, reflecting poorly on yourself and your organization. The best way to get around this fear is to prepare for interviews in advance. Working with a public relations agency can help you better prepare for an interview with training and support through the entire process.
By Patricia Harden, APR, President & CEO, Harden Partners Business crises have dominated the headlines this year for some of the largest businesses in America. From the drip-drip of ongoing coverage of Wells Fargo’s travails to United’s shocking treatment of a passenger and the missteps of Uber’s CEO, we’ve seen major companies struggle to deal effectively with crisis communications. Most observers agree that despite their massive resources, these organizations have failed to manage crisis communications
By Cindi Goodsell, Director At Harden, we have 10 rules to create strong client relationships, which is probably why our client engagements tend to last for many years. Results matter, but they are not the entire story by any means. As business partners, we go above and beyond to deliver excellent results and take our relationships equally seriously. Here are some of our agency’s rules for building relationships with our clients—approaches that have helped
Staff and volunteers at the Digestive Health Fair. Image courtesy John Muir Health. One of the great things about doing healthcare public relations is that there’s always something interesting to talk about. These are the very organizations who handle our health and wellness—who wouldn’t be interested in all they have to offer? There’s so much we can turn into news or social media content for them, including interesting case studies, doctors who are
Good PR Counsel Should Steer You Toward Truth Telling and Accuracy By Cindi Goodsell, Director During the spring of 2017, nearly every major news service reported on the false information shared in President Trump’s Tweet accusing former President Obama of “wiretapping” Trump Tower during the 2016 presidential campaign. One thing is certain, Trump’s presidency has ushered in an era where alternative facts—likely even more than real facts—are great fodder for reporters and they garner a
By Erica Lawler, Director of Digital Marketing, Harden Partners I had the pleasure and privilege to speak at Social Media Marketing World 2017, a fantastic event thrown annually by Social Media Examiner. 3,000 individuals attended Michael Stelzner’s keynote speech and social media marketers from 41 countries came together to learn about what’s trending for 2017. My top 3 take-ways from the conference are as follows: Analytics- My focus was on measurement, analytics and ROI.
Systemic Failures of Culture that Override Reason, Common Sense and Decency By: Patricia Harden As we watch the video of a United passenger bloodied and being dragged off the plane, we are horrified. Reading the Wells Fargo Board’s scathing report about the Bank’s massive fraud, I am horrified all over again by the scale and pervasiveness of the misbehavior. In both cases, we see a culture where employees are driven to make bad—and even illegal—decisions,
Systemic Failures of Culture that Override Reason, Common Sense and Decency By: Pat Harden, President of Harden Communication Partners As we watch the video of a United passenger bloodied and being dragged off the plane, we are horrified. Reading the Wells Fargo Board’s scathing report about the Bank’s massive fraud, I am horrified all over again by the scale and pervasiveness of the misbehavior. In both cases, we see a culture where employees are driven