By Patricia Harden, APR, President & CEO, Harden Partners Business crises have dominated the headlines this year for some of the largest businesses in America. From the drip-drip of ongoing coverage of Wells Fargo’s travails to United’s shocking treatment of a passenger and the missteps of Uber’s CEO, we’ve seen major companies struggle to deal effectively with crisis communications. Most observers agree that despite their massive resources, these organizations have failed to manage crisis communications
Staff and volunteers at the Digestive Health Fair. Image courtesy John Muir Health. One of the great things about doing healthcare public relations is that there’s always something interesting to talk about. These are the very organizations who handle our health and wellness—who wouldn’t be interested in all they have to offer? There’s so much we can turn into news or social media content for them, including interesting case studies, doctors who are
By Erica Lawler, Director of Digital Marketing, Harden Partners I had the pleasure and privilege to speak at Social Media Marketing World 2017, a fantastic event thrown annually by Social Media Examiner. 3,000 individuals attended Michael Stelzner’s keynote speech and social media marketers from 41 countries came together to learn about what’s trending for 2017. My top 3 take-ways from the conference are as follows: Analytics- My focus was on measurement, analytics and ROI.
Systemic Failures of Culture that Override Reason, Common Sense and Decency By: Patricia Harden As we watch the video of a United passenger bloodied and being dragged off the plane, we are horrified. Reading the Wells Fargo Board’s scathing report about the Bank’s massive fraud, I am horrified all over again by the scale and pervasiveness of the misbehavior. In both cases, we see a culture where employees are driven to make bad—and even illegal—decisions,
Systemic Failures of Culture that Override Reason, Common Sense and Decency By: Pat Harden, President of Harden Communication Partners As we watch the video of a United passenger bloodied and being dragged off the plane, we are horrified. Reading the Wells Fargo Board’s scathing report about the Bank’s massive fraud, I am horrified all over again by the scale and pervasiveness of the misbehavior. In both cases, we see a culture where employees are driven
Do women CEO's do enough to promote their brands? By Patricia Harden, President and CEO Do women CEO’s do enough to promote their brands? In today’s media-saturated business world, a company’s image is inextricably linked to the reputation of the CEO. Wall Street analysts, marketers and corporate communicators understand the importance of a CEO’s personal brand and how it affects demand for a company’s products or services and its market value. The “personal
By Maya Castro, Assistant Account Coordinator With the advent of the digital age brought a new challenge to media outlets: the constant need for content. Before the Internet was created, people had limited access to information via scheduled television newscasts, daily print newspapers, and word of mouth. In contrast, today's audience always has access to content. Weather it is your smart phone, laptop, or tablet you always have access to the latest information. I am currently interning