Mistakes Companies Make in Crisis Communications: Seven Deadly Sins in the Digital Age

By Patricia Harden, APR, President & CEO, Harden Partners Business crises have dominated the headlines this year for some of the largest businesses in America. From the drip-drip of ongoing coverage of Wells Fargo’s travails to United’s shocking treatment of a passenger and the missteps of Uber’s CEO, we’ve seen major companies struggle to deal effectively with crisis communications. Most observers agree that despite their massive resources, these organizations have failed to manage crisis communications

Harden’s 10 Rules for Strong Client Relationships

By Cindi Goodsell, Director   At Harden, we have 10 rules to create strong client relationships, which is probably why our client engagements tend to last for many years. Results matter, but they are not the entire story by any means.  As business partners, we go above and beyond to deliver excellent results and take our relationships equally seriously.  Here are some of our agency’s rules for building relationships with our clients—approaches that have helped

Getting Press Attention—Can’t Deny Media Loves to Cover Lies

Good PR Counsel Should Steer You Toward Truth Telling and Accuracy By Cindi Goodsell, Director During the spring of 2017, nearly every major news service reported on the false information shared in President Trump’s Tweet accusing former President Obama of “wiretapping” Trump Tower during the 2016 presidential campaign. One thing is certain, Trump’s presidency has ushered in an era where alternative facts—likely even more than real facts—are great fodder for reporters and they garner a

3 take-ways from #SMMW17 & my re-cap

By Erica Lawler, Director of Digital Marketing, Harden Partners I had the pleasure and privilege to speak at Social Media Marketing World 2017, a fantastic event thrown annually by Social Media Examiner. 3,000 individuals attended Michael Stelzner’s keynote speech and social media marketers from 41 countries came together to learn about what’s trending for 2017. My top 3 take-ways from the conference are as follows:    Analytics- My focus was on measurement, analytics and ROI.

It’s the Culture, Stupid: The Sorry Cases of Wells Fargo and United Airlines

Systemic Failures of Culture that Override Reason, Common Sense and Decency By: Pat Harden, President of Harden Communication Partners As we watch the video of a United passenger bloodied and being dragged off the plane, we are horrified.  Reading the Wells Fargo Board’s scathing report about the Bank’s massive fraud, I am horrified all over again by the scale and pervasiveness of the misbehavior.  In both cases, we see a culture where employees are driven

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A Symbiotic Relationship: News and Public Relations

By Maya Castro,  Assistant Account Coordinator  With the advent of the digital age brought a new challenge to media outlets: the constant need for content. Before the Internet was created, people had limited access to information via scheduled television newscasts, daily print newspapers, and word of mouth. In contrast, today's audience always has access to content. Weather it is your smart phone, laptop, or tablet you always have access to the latest information. I am currently interning

Lessons From Harden: What I’ve Learned In My First Year

By Nina Waysdorf, Assistant Account Coordinator Time flies when you’re having fun! As I write this blog, I’m in my seventh month as an intern at Harden Communications Partners. As I reflect on my experience, it dawned on me that I have learned an immeasurable amount. I’ve learned about our clients and their sectors, how to write press releases, how to edit a website…I could go on forever. I feel as though I have learned

Planning a Social Media Campaign

By Mackenzie Whitfield, Assistant Account Coordinator Social Media Harden Partners   Looking to capitalize on social media for your business? Planning a social media campaign can be a daunting task, but it’s key to building your reputation and raising awareness. Social media increases visibility and improves customer service, allowing you to gain feedback on products and foster loyal relationships with clients and potential customers. The content should be informative, relatable and motivate the audience to

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Harness the power of PR: Keys to Building Your Professional Reputation in 2016

By Adrianna Webster, Senior Account Executive  “Your brand is only as good as your reputation.” – Richard Branson   The power of reputation has endured from time immemorial, as illustrated by these quotes from the Old Testament to the present. Whether you call it your brand, your image, or your reputation, being known for your strengths and skills is an essential component of marketing. Thankfully today, businesses and professionals have more tools and

Dogs of Harden

By Nina Waysdorf, Assistant Account Coordinator You already know about our agency, and you may have already met the people of Harden, but we would not be who we are without a few very important members. We’d like to introduce you to The Dogs of Harden, the playful yet lazy stars of Harden Communication Partners. They may not be the hardest working, but they are certainly the most spirited. In our experience, sharing our office with dogs

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