Being An Effective Media Spokesperson

By Mackenzie Whitfield, Account Executive Fear of media interviews comes from the anxiety and fear of answering a question incorrectly or in a way that can be taken out of context, reflecting poorly on yourself and your organization. The best way to get around this fear is to prepare for interviews in advance. Working with a public relations agency can help you better prepare for an interview with training and support through the entire process.

Mistakes Companies Make in Crisis Communications: Seven Deadly Sins in the Digital Age

By Patricia Harden, APR, President & CEO, Harden Partners Business crises have dominated the headlines this year for some of the largest businesses in America. From the drip-drip of ongoing coverage of Wells Fargo’s travails to United’s shocking treatment of a passenger and the missteps of Uber’s CEO, we’ve seen major companies struggle to deal effectively with crisis communications. Most observers agree that despite their massive resources, these organizations have failed to manage crisis communications

Harden’s 10 Rules for Strong Client Relationships

By Cindi Goodsell, Director   At Harden, we have 10 rules to create strong client relationships, which is probably why our client engagements tend to last for many years. Results matter, but they are not the entire story by any means.  As business partners, we go above and beyond to deliver excellent results and take our relationships equally seriously.  Here are some of our agency’s rules for building relationships with our clients—approaches that have helped

Getting Press Attention—Can’t Deny Media Loves to Cover Lies

Good PR Counsel Should Steer You Toward Truth Telling and Accuracy By Cindi Goodsell, Director During the spring of 2017, nearly every major news service reported on the false information shared in President Trump’s Tweet accusing former President Obama of “wiretapping” Trump Tower during the 2016 presidential campaign. One thing is certain, Trump’s presidency has ushered in an era where alternative facts—likely even more than real facts—are great fodder for reporters and they garner a

3 take-ways from #SMMW17 & my re-cap

By Erica Lawler, Director of Digital Marketing, Harden Partners I had the pleasure and privilege to speak at Social Media Marketing World 2017, a fantastic event thrown annually by Social Media Examiner. 3,000 individuals attended Michael Stelzner’s keynote speech and social media marketers from 41 countries came together to learn about what’s trending for 2017. My top 3 take-ways from the conference are as follows:    Analytics- My focus was on measurement, analytics and ROI.

It’s the Culture, Stupid: The Sorry Cases of Wells Fargo and United Airlines

Systemic Failures of Culture that Override Reason, Common Sense and Decency By: Patricia Harden As we watch the video of a United passenger bloodied and being dragged off the plane, we are horrified.  Reading the Wells Fargo Board’s scathing report about the Bank’s massive fraud, I am horrified all over again by the scale and pervasiveness of the misbehavior. In both cases, we see a culture where employees are driven to make bad—and even illegal—decisions,

The Value of PR

  • Harden Partners CEO Thought Leadership

Self-Promotion Versus Corporate Branding: a Dilemma for Women CEOs?

Do women CEO's do enough to promote their brands? By Patricia Harden,  President and CEO Do women CEO’s do enough to promote their brands? In today’s media-saturated business world, a company’s image is inextricably linked to the reputation of the CEO.  Wall Street analysts, marketers and corporate communicators understand the importance of a CEO’s personal brand and how it affects demand for a company’s products or services and its market value. The “personal

  • Forbes Harden Partners

Unleashing the Power of Your Press Coverage

By Cindi Goodsell,  Director   Garnering press coverage for our clients is an honorable goal in itself, but what if, rather than media hits being the end goal, media hits were actually thought of as the beginning of something even bigger? So many companies are focused on using public relations (PR) to get press coverage. It’s smart and well proven that when they actively engage in strategic communications the company is more likely to succeed

Keeping it Real. Getting The Most From Your PR Partner is All About Setting Expectations

By Cindi Goodsell,  Director   So you want to be in TechCrunch, the Huffington Post, Mashable, the Wall Street Journal, USA Today and the New York Times? You, and everyone else. We have placed plenty of clients in those publications and more, but such expectations at the get go can set you up for disappointment. Most often getting into these publications is less about reaching your real target audience and more about bragging rights. Sometimes

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