By Mackenzie Whitfield, Account Executive Fear of media interviews comes from the anxiety and fear of answering a question incorrectly or in a way that can be taken out of context, reflecting poorly on yourself and your organization. The best way to get around this fear is to prepare for interviews in advance. Working with a public relations agency can help you better prepare for an interview with training and support through the entire process.
By Erica Lawler, Director of Digital Marketing, Harden Partners I had the pleasure and privilege to speak at Social Media Marketing World 2017, a fantastic event thrown annually by Social Media Examiner. 3,000 individuals attended Michael Stelzner’s keynote speech and social media marketers from 41 countries came together to learn about what’s trending for 2017. My top 3 take-ways from the conference are as follows: Analytics- My focus was on measurement, analytics and ROI.
Systemic Failures of Culture that Override Reason, Common Sense and Decency By: Patricia Harden As we watch the video of a United passenger bloodied and being dragged off the plane, we are horrified. Reading the Wells Fargo Board’s scathing report about the Bank’s massive fraud, I am horrified all over again by the scale and pervasiveness of the misbehavior. In both cases, we see a culture where employees are driven to make bad—and even illegal—decisions,
Do women CEO's do enough to promote their brands? By Patricia Harden, President and CEO Do women CEO’s do enough to promote their brands? In today’s media-saturated business world, a company’s image is inextricably linked to the reputation of the CEO. Wall Street analysts, marketers and corporate communicators understand the importance of a CEO’s personal brand and how it affects demand for a company’s products or services and its market value. The “personal
By Cindi Goodsell, Director Garnering press coverage for our clients is an honorable goal in itself, but what if, rather than media hits being the end goal, media hits were actually thought of as the beginning of something even bigger? So many companies are focused on using public relations (PR) to get press coverage. It’s smart and well proven that when they actively engage in strategic communications the company is more likely to succeed
By Cindi Goodsell, Director So you want to be in TechCrunch, the Huffington Post, Mashable, the Wall Street Journal, USA Today and the New York Times? You, and everyone else. We have placed plenty of clients in those publications and more, but such expectations at the get go can set you up for disappointment. Most often getting into these publications is less about reaching your real target audience and more about bragging rights. Sometimes