Mistakes Companies Make in Crisis Communications: Seven Deadly Sins in the Digital Age

By Patricia Harden, APR, President & CEO, Harden Partners Business crises have dominated the headlines this year for some of the largest businesses in America. From the drip-drip of ongoing coverage of Wells Fargo’s travails to United’s shocking treatment of a passenger and the missteps of Uber’s CEO, we’ve seen major companies struggle to deal effectively with crisis communications. Most observers agree that despite their massive resources, these organizations have failed to manage crisis communications

Harden’s 10 Rules for Strong Client Relationships

By Cindi Goodsell, Director   At Harden, we have 10 rules to create strong client relationships, which is probably why our client engagements tend to last for many years. Results matter, but they are not the entire story by any means.  As business partners, we go above and beyond to deliver excellent results and take our relationships equally seriously.  Here are some of our agency’s rules for building relationships with our clients—approaches that have helped

Getting Press Attention—Can’t Deny Media Loves to Cover Lies

Good PR Counsel Should Steer You Toward Truth Telling and Accuracy By Cindi Goodsell, Director During the spring of 2017, nearly every major news service reported on the false information shared in President Trump’s Tweet accusing former President Obama of “wiretapping” Trump Tower during the 2016 presidential campaign. One thing is certain, Trump’s presidency has ushered in an era where alternative facts—likely even more than real facts—are great fodder for reporters and they garner a

Planning a Social Media Campaign

By Mackenzie Whitfield, Assistant Account Coordinator Social Media Harden Partners   Looking to capitalize on social media for your business? Planning a social media campaign can be a daunting task, but it’s key to building your reputation and raising awareness. Social media increases visibility and improves customer service, allowing you to gain feedback on products and foster loyal relationships with clients and potential customers. The content should be informative, relatable and motivate the audience to

Using Twitter for Branding: You Are What You Tweet

By Asia Camagong, Junior Account Executive True story: I was once a hamburger. During my first public relations internship, I was tasked with drafting social media content for a local burger restaurant and used Twitter to promote items on the menu, upcoming events and meal deals, as well as engaged with users tweeting about the product. After experiencing some initial apprehension about ghostwriting for a burger, I learned one of the greatest lessons early in

The Importance of Social Media

By Ross Coyle I’ve never considered myself a religious man, but lately I’ve found myself preaching one key message to our clients repeatedly – the need to recognize the importance of harnessing social media as part of their ongoing communication and PR efforts. Gone are the days of press kits and faxing press releases. Social Media has become a game changer. Don’t believe me? Facebook alone has over 1.2 billion monthly active users, Twitter over