Project Description

The Challenge

Fractal Analytics has been at the forefront of the analytics industry since 2000. At that time, predictive analytics was a relatively unknown term and technology. Since that time, analytics has become a household word, involved in everything from business to healthcare to sports. While Fractal was one of the early forerunners in the space, a great number of analytics firms began to propagate in recent years and assert their stake as “industry leaders.”

In 2014, Harden Partners was engaged to raise the visibility of Fractal Analytics as a true pioneer in the analytics space, bring increased visibility to their leading solutions, and highlight their various industries of involvement—CPG, financial services, insurance, retail and technology. Few knew that Fractal provided solutions to Fortune 500 companies and laid claim to the following clients:

  • The Top 5 Household and Personal Products Companies
  • 7 of the Top 20 Specialty Retailers
  • 6 of the Top 20 Commercial Banks
  • 4 of the Top 25 National Insurance Carriers
  • 11 Global Enterprise Software and Gaming Providers

Fractal Analytics certainly had the credentials. They were just not as well-known as some of the new-combers to the space. They needed a strategic public relations team to elevate their visibility, promote their tremendous success and longevity, and bring them the awareness and recognition they deserved.

The Solution

Harden Partners immediately got to work identifying the key influencers in the media and analyst communities who could become ambassadors for Fractal’s outstanding solutions. Harden worked with the Fractal team and identified key spokespeople who could effectively share Fractal’s past as well as its vision for the future. We immediately arranged for a “Road Show” wherein our spokesperson travelled to New York, San Francisco and Boston and met with the top-tier press and analysts in each city. Simultaneously, we arranged for phone briefings with influential media and analysts in other cities all with the sole purpose of introducing, or in some cases, reintroducing Fractal Analytics and their industry-leading solutions and services.

The Results

The results of the “Road Show” were quite impressive landing approximately 20 briefings in a two week period culminating in coverage and briefings with CIO Journal/The Wall Street Journal, Wall Street & Technology, TechRepublic, Datanami, TechTarget, SiliconANGLE, Data Informed,

Business Intelligence Journal, ZDNet, Silicon Valley Business Journal, and analyst firms Aberdeen, Forrester Group, Gartner, IDC, Outsell, Mesabi Group, and Hurwitz & Associates.

Harden Partners was highly successful in elevating Fractal Analytics’ presence and industry-leading solutions which has led to such accolades as being named a “Cool Vendor in Analytics” by Gartner and being named repeatedly to Inc. Magazine’s list of “Fastest Growing Private Companies.” Fractal and predictive analytics are here to stay!