Project Description

Case Study: The 2015 Guardian Workplace Benefits Study

Challenge
In 2015, Harden Partners was called upon to help Guardian Life Insurance Company of America® promote their third annual Guardian Workplace Benefits Study to showcase how the workplace remains a foundation of financial security for many American households, and how employees rely on benefits for overall feelings of financial preparedness.

Strategy
We developed and implemented an effective public relations plan geared toward the trade, broker/advisor, HR and mainstream business media outlets . The campaign was focused on key themes from the study which will be promoted through an ongoing PR and marketing campaign in 2015-2016.

Promotion Timing Key Research Theme
July 2015 The workplace remains a foundation of financial security for many American households.
Sept 2015 Tailored benefits and communications better address employee financial needs at different work stages.
Oct 2015 The Affordable Care Act is influencing the way employers fund and deliver benefits programs.
Jan 2016 Advancements in outsourced expertise and technology are reshaping the benefits landscape.
Feb 2016 Employers are rethinking their strategies amidst an increasingly complex benefits environment.

Results

  • Media Hits (46): Total Circulation/Unique Visitors per Month – 3,319,121
  • Contributed Articles (8): Total Circulation/Unique Visitors per Month – 597,646
  • Placements in top-tier trade and consumer outlets including 401kWire, BenefitsPro, Human Resource Management, InsuranceNewsNet and Next Avenue