Project Description

The Challenge
In 2015, Harden Partners was called upon to help Guardian Life Insurance Company of America® promote their third annual Guardian Workplace Benefits Study to showcase how the workplace remains a foundation of financial security for many American households, and how employees rely on benefits for overall feelings of financial preparedness.

Strategy
We developed and implemented an effective public relations plan geared toward the trade, broker/advisor, HR and mainstream business media outlets . The campaign was focused on key themes from the study which will be promoted through an ongoing PR and marketing campaign in 2015-2016.

Results

  • Media Hits (46): Total Circulation/Unique Visitors per Month – 3,319,121
  • Contributed Articles (8): Total Circulation/Unique Visitors per Month – 597,646
  • Placements in top-tier trade and consumer outlets including 401kWire, BenefitsPro, Human Resource Management, InsuranceNewsNet and Next Avenue