Retirement plans – Healthcare – Assisted living – Travel/leisure
The largest generation in history, boomers represent an immense market for financial services and healthcare, among other products and services. We want to help you reach the boomer marketplace with targeted retirement market public relations campaigns.
Based on our experience marketing to Americans who are 50+, we have an unparalleled understanding of this demographic and, in particular, how to market to the affluent segment. Our clients include award-winning retirement communities, real estate developments, wealth advisors and caregivers, as well as nonprofits serving the needs of seniors.
Did you know?
- Each day for the next 19 years, 10,000 baby boomers will reach retirement age.
- Right now there are somewhere around 40 million senior citizens in the United States. By 2050 that number is projected to skyrocket to 89 million.
- More than 2/3 of boomers are online, using their email, making large purchases or gathering information for their health and personal wellbeing.
- Baby boomers are so Internet savvy that they have become avid social networkers.
- Boomers buy 61% of over the counter medications and 77% of all prescription drugs.