• Harden Partners CEO Thought Leadership

Self-Promotion Versus Corporate Branding: a Dilemma for Women CEOs?

Do women CEO's do enough to promote their brands? By Patricia Harden,  President and CEO Do women CEO’s do enough to promote their brands? In today’s media-saturated business world, a company’s image is inextricably linked to the reputation of the CEO.  Wall Street analysts, marketers and corporate communicators understand the importance of a CEO’s personal brand and how it affects demand for a company’s products or services and its market value. The “personal

  • Forbes Harden Partners

Unleashing the Power of Your Press Coverage

By Cindi Goodsell,  Director   Garnering press coverage for our clients is an honorable goal in itself, but what if, rather than media hits being the end goal, media hits were actually thought of as the beginning of something even bigger? So many companies are focused on using public relations (PR) to get press coverage. It’s smart and well proven that when they actively engage in strategic communications the company is more likely to succeed

Planning a Social Media Campaign

By Mackenzie Whitfield, Assistant Account Coordinator Social Media Harden Partners   Looking to capitalize on social media for your business? Planning a social media campaign can be a daunting task, but it’s key to building your reputation and raising awareness. Social media increases visibility and improves customer service, allowing you to gain feedback on products and foster loyal relationships with clients and potential customers. The content should be informative, relatable and motivate the audience to

  • Harden Partners PR 101

Harness the power of PR: Keys to Building Your Professional Reputation in 2016

By Adrianna Webster, Senior Account Executive  “Your brand is only as good as your reputation.” – Richard Branson   The power of reputation has endured from time immemorial, as illustrated by these quotes from the Old Testament to the present. Whether you call it your brand, your image, or your reputation, being known for your strengths and skills is an essential component of marketing. Thankfully today, businesses and professionals have more tools and

Dogs of Harden

By Nina Waysdorf, Assistant Account Coordinator You already know about our agency, and you may have already met the people of Harden, but we would not be who we are without a few very important members. We’d like to introduce you to The Dogs of Harden, the playful yet lazy stars of Harden Communication Partners. They may not be the hardest working, but they are certainly the most spirited. In our experience, sharing our office with dogs

Keeping it Real. Getting The Most From Your PR Partner is All About Setting Expectations

By Cindi Goodsell,  Director   So you want to be in TechCrunch, the Huffington Post, Mashable, the Wall Street Journal, USA Today and the New York Times? You, and everyone else. We have placed plenty of clients in those publications and more, but such expectations at the get go can set you up for disappointment. Most often getting into these publications is less about reaching your real target audience and more about bragging rights. Sometimes

Using Twitter for Branding: You Are What You Tweet

By Asia Camagong, Junior Account Executive True story: I was once a hamburger. During my first public relations internship, I was tasked with drafting social media content for a local burger restaurant and used Twitter to promote items on the menu, upcoming events and meal deals, as well as engaged with users tweeting about the product. After experiencing some initial apprehension about ghostwriting for a burger, I learned one of the greatest lessons early in

The Evolution of Public Relations

By Nina Newhouse, Account Executive The term "public relations" might be relatively new, but the idea of shaping public opinion has been around for a long time. Edward Bernays, one of the pioneers of PR said, "The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people." In 50 B.C., Julius Caesar publicized his military exploits in the first known political campaign biography to

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