Using Twitter for Branding: You Are What You Tweet

By Asia Camagong, Junior Account Executive True story: I was once a hamburger. During my first public relations internship, I was tasked with drafting social media content for a local burger restaurant and used Twitter to promote items on the menu, upcoming events and meal deals, as well as engaged with users tweeting about the product. After experiencing some initial apprehension about ghostwriting for a burger, I learned one of the greatest lessons early in

The Evolution of Public Relations

By Nina Newhouse, Account Executive The term "public relations" might be relatively new, but the idea of shaping public opinion has been around for a long time. Edward Bernays, one of the pioneers of PR said, "The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people." In 50 B.C., Julius Caesar publicized his military exploits in the first known political campaign biography to

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