• Harden Partners CEO Thought Leadership

Self-Promotion Versus Corporate Branding: a Dilemma for Women CEOs?

Do women CEO's do enough to promote their brands? By Patricia Harden,  President and CEO Do women CEO’s do enough to promote their brands? In today’s media-saturated business world, a company’s image is inextricably linked to the reputation of the CEO.  Wall Street analysts, marketers and corporate communicators understand the importance of a CEO’s personal brand and how it affects demand for a company’s products or services and its market value. The “personal

  • Harden Communication Partners

A Symbiotic Relationship: News and Public Relations

By Maya Castro,  Assistant Account Coordinator  With the advent of the digital age brought a new challenge to media outlets: the constant need for content. Before the Internet was created, people had limited access to information via scheduled television newscasts, daily print newspapers, and word of mouth. In contrast, today's audience always has access to content. Weather it is your smart phone, laptop, or tablet you always have access to the latest information. I am currently interning

  • Forbes Harden Partners

Unleashing the Power of Your Press Coverage

By Cindi Goodsell,  Director   Garnering press coverage for our clients is an honorable goal in itself, but what if, rather than media hits being the end goal, media hits were actually thought of as the beginning of something even bigger? So many companies are focused on using public relations (PR) to get press coverage. It’s smart and well proven that when they actively engage in strategic communications the company is more likely to succeed

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