Mistakes Companies Make in Crisis Communications: Seven Deadly Sins in the Digital Age

By Patricia Harden, APR, President & CEO, Harden Partners Business crises have dominated the headlines this year for some of the largest businesses in America. From the drip-drip of ongoing coverage of Wells Fargo’s travails to United’s shocking treatment of a passenger and the missteps of Uber’s CEO, we’ve seen major companies struggle to deal effectively with crisis communications. Most observers agree that despite their massive resources, these organizations have failed to manage crisis communications

Harden’s 10 Rules for Strong Client Relationships

By Cindi Goodsell, Director   At Harden, we have 10 rules to create strong client relationships, which is probably why our client engagements tend to last for many years. Results matter, but they are not the entire story by any means.  As business partners, we go above and beyond to deliver excellent results and take our relationships equally seriously.  Here are some of our agency’s rules for building relationships with our clients—approaches that have helped

Getting John Muir Health Noticed for their Great Community Work to Fight Colorectal Cancer

Staff and volunteers at the Digestive Health Fair. Image courtesy John Muir Health. One of the great things about doing healthcare public relations is that there’s always something interesting to talk about. These are the very organizations who handle our health and wellness—who wouldn’t be interested in all they have to offer? There’s so much we can turn into news or social media content for them, including interesting case studies, doctors who are

Getting Press Attention—Can’t Deny Media Loves to Cover Lies

Good PR Counsel Should Steer You Toward Truth Telling and Accuracy By Cindi Goodsell, Director During the spring of 2017, nearly every major news service reported on the false information shared in President Trump’s Tweet accusing former President Obama of “wiretapping” Trump Tower during the 2016 presidential campaign. One thing is certain, Trump’s presidency has ushered in an era where alternative facts—likely even more than real facts—are great fodder for reporters and they garner a

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Self-Promotion Versus Corporate Branding: a Dilemma for Women CEOs?

Do women CEO's do enough to promote their brands? By Patricia Harden,  President and CEO Do women CEO’s do enough to promote their brands? In today’s media-saturated business world, a company’s image is inextricably linked to the reputation of the CEO.  Wall Street analysts, marketers and corporate communicators understand the importance of a CEO’s personal brand and how it affects demand for a company’s products or services and its market value. The “personal

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A Symbiotic Relationship: News and Public Relations

By Maya Castro,  Assistant Account Coordinator  With the advent of the digital age brought a new challenge to media outlets: the constant need for content. Before the Internet was created, people had limited access to information via scheduled television newscasts, daily print newspapers, and word of mouth. In contrast, today's audience always has access to content. Weather it is your smart phone, laptop, or tablet you always have access to the latest information. I am currently interning

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Unleashing the Power of Your Press Coverage

By Cindi Goodsell,  Director   Garnering press coverage for our clients is an honorable goal in itself, but what if, rather than media hits being the end goal, media hits were actually thought of as the beginning of something even bigger? So many companies are focused on using public relations (PR) to get press coverage. It’s smart and well proven that when they actively engage in strategic communications the company is more likely to succeed

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Harness the power of PR: Keys to Building Your Professional Reputation in 2016

By Adrianna Webster, Senior Account Executive  “Your brand is only as good as your reputation.” – Richard Branson   The power of reputation has endured from time immemorial, as illustrated by these quotes from the Old Testament to the present. Whether you call it your brand, your image, or your reputation, being known for your strengths and skills is an essential component of marketing. Thankfully today, businesses and professionals have more tools and

Keeping it Real. Getting The Most From Your PR Partner is All About Setting Expectations

By Cindi Goodsell,  Director   So you want to be in TechCrunch, the Huffington Post, Mashable, the Wall Street Journal, USA Today and the New York Times? You, and everyone else. We have placed plenty of clients in those publications and more, but such expectations at the get go can set you up for disappointment. Most often getting into these publications is less about reaching your real target audience and more about bragging rights. Sometimes

Using Twitter for Branding: You Are What You Tweet

By Asia Camagong, Junior Account Executive True story: I was once a hamburger. During my first public relations internship, I was tasked with drafting social media content for a local burger restaurant and used Twitter to promote items on the menu, upcoming events and meal deals, as well as engaged with users tweeting about the product. After experiencing some initial apprehension about ghostwriting for a burger, I learned one of the greatest lessons early in

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