Planning a Social Media Campaign

By Mackenzie Whitfield, Assistant Account Coordinator Social Media Harden Partners   Looking to capitalize on social media for your business? Planning a social media campaign can be a daunting task, but it’s key to building your reputation and raising awareness. Social media increases visibility and improves customer service, allowing you to gain feedback on products and foster loyal relationships with clients and potential customers. The content should be informative, relatable and motivate the audience to

Using Twitter for Branding: You Are What You Tweet

By Asia Camagong, Junior Account Executive True story: I was once a hamburger. During my first public relations internship, I was tasked with drafting social media content for a local burger restaurant and used Twitter to promote items on the menu, upcoming events and meal deals, as well as engaged with users tweeting about the product. After experiencing some initial apprehension about ghostwriting for a burger, I learned one of the greatest lessons early in