Creating a Workplace Benefits Study
In 2015, Harden Communication Partners was called upon to help Guardian Life Insurance Company of America®promote their third annual Guardian Workplace Benefits Study to showcase how the workplace remains a foundation of financial security for many American households, and how employees rely on benefits for overall feelings of financial preparedness.
Developing a social media campaign for a 2nd Annual Health Gala
The John Muir Health Foundation, the philanthropic arm of nonprofit health organization John Muir Health, hosted its second annual Celebrate John Muir Health! fundraising gala on Nov. 7, 2015. The Harden Communications Partners team was assigned to promote the event and educate the local community about the Foundation’s philanthropic mission and generate excitement in support.
Bringing Brand Recognition to a Multifaceted Retail App
ShopWithMe is a single software platform that simplifies the ordering, inventory and payments process by connecting independent retailers and suppliers. With limited ramp-up time, Harden Partners was tasked with bringing brand awareness of this new retail solution, ShopWithMe, to the top technology, retail associations and retail trade publications. Furthermore, Harden Partners was asked to connect with media attending the Consumer Electronics Show in Las Vegas and invite them to visit the Zappos pop-up store (also in Las Vegas) to see the technology in action. One of the main challenges Harden encountered was that we had no access to a media list for CES and journalists attending the conference.