A destination hospital in the San Francisco Bay Area
For client John Muir Health, an integrated system of doctors, hospitals and other services based in Northern California, the goal wasn’t to be nationally known necessarily. Despite consistently being honored by US News in their “Best Hospitals” rankings, John Muir Health wanted to be known solely as the de facto provider of quality care and clinical excellence in the San Francisco Bay Area.
A new model of healthcare by physicians for physicians
Harden’s impact was immediate and impressive, securing national recognition for Summit Health Management and extending the reach and visibility of their new healthcare model from New Jersey onto the national stage with features placed in the New York Times, Bloomberg BNA, Becker’s, and Modern Healthcare. Summit Health Management and its CEO are now seen as pioneers and thought leaders in the healthcare space, routinely called upon for industry commentary and analysis.
A destination for quality care and “Your Healing Place”
Harden secured outstanding local and national media for Marin General’s CEO to evangelize his vision for the new hospital resulting in highly favorable coverage in the Marin Independent Journal, San Francisco Business Times, Becker’s, Modern Healthcare, Bloomberg, and keynotes at the SF Business Times Healthcare Summit and Becker’s prominent annual CEO Roundtable. This near year-long media push resulted in changed public perception and the hospital becoming renown as a destination for quality care and “Your Healing Place.”