A destination hospital in the San Francisco Bay Area
For client John Muir Health, an integrated system of doctors, hospitals and other services based in Northern California, the goal wasn’t to be nationally known necessarily. Despite consistently being honored by US News in their “Best Hospitals” rankings, John Muir Health wanted to be known solely as the de facto provider of quality care and clinical excellence in the San Francisco Bay Area.
HOw csaa and a bunch of crayons translated into numerous media opportunities
As a result of their determined efforts, the team secured multiple pieces of coverage in every one of CSAA’s branch office territories. In less than two months, Harden Partners secured 13 unique print and broadcast hits, (not including broadcast stations that ran segments multiple times throughout the day). A few of the top-tier print/broadcast stories appeared in/on Diablo Magazine, Good Morning Arizona , KPNX, Fox 10 Arizona Morning, KTNV, KXRM, KOAA, and more. Harden was thrilled to be part of such a worthwhile and feelgood campaign as the Crayon Initiative.
A new model of healthcare by physicians for physicians
Harden’s impact was immediate and impressive, securing national recognition for Summit Health Management and extending the reach and visibility of their new healthcare model from New Jersey onto the national stage with features placed in the New York Times, Bloomberg BNA, Becker’s, and Modern Healthcare. Summit Health Management and its CEO are now seen as pioneers and thought leaders in the healthcare space, routinely called upon for industry commentary and analysis.
A destination for quality care and “Your Healing Place”
Harden secured outstanding local and national media for Marin General’s CEO to evangelize his vision for the new hospital resulting in highly favorable coverage in the Marin Independent Journal, San Francisco Business Times, Becker’s, Modern Healthcare, Bloomberg, and keynotes at the SF Business Times Healthcare Summit and Becker’s prominent annual CEO Roundtable. This near year-long media push resulted in changed public perception and the hospital becoming renown as a destination for quality care and “Your Healing Place.”
Improving brand visibility for corporate, specialty, and industrial insurance companies
In just our first few months of working with AGCS, the media wheels were turning and Allianz executives were quoted and/or featured in the Wall Street Journal, New York Times, Reuters, Bloomberg and key trade publications associated with their various services lines. Harden further secured influential recognition for Allianz including placement of the insurer’s report findings (infographics) on the front page of USA Today, thought leadership bylines in key industry outlets, as well as routinely submitting/securing influential awards for the client including Advisen’s ‘Cyber Newcomer of the Year.’ Today, Allianz is on a first name basis with a majority of the influential business and trade media and routinely called upon for expert commentary and insight.
Transforming a 100 year-old insurance bastion to a best-in-breed industry benchmark in just five years
Harden worked directly with CSAA’s executive team to identify the key elements of its transformation and beneficiaries. Harden created a video, narrated by the firm’s CEO, to succinctly convey the makeover and serve as fodder for top-tier business, trade and consumer awareness for this disruption in the way CSAA does business while remaining true to its 100-year heritage.
Improving Aetna U.S. Healthcare’s reputation as the market leader
The campaign ended up generating positive media coverage in major mainstream and business publications, including The Wall Street Journal, Los Angeles Times, USA Today, Fox News, and CNBC. The press release we created also received pick-up in over 70 regional dailies and business journals. Overall, our initiative for Aetna proved that our client was the leader in its field and positively publicized the new low-cost product.
Raising National Awareness of the Life Advice Program
Harden Partners secures global coverage for client’s Series F announcement
Shortly after the ink had dried on Aryaka Networks contract with Harden Partners, the team received big news - Aryaka had just secured a deal with Goldman Sachs to receive $50 million in Series F funding. Under VP Liam Collopy and Director Rick Popko's direction, the Aryaka team targeted major networking publications as well as national business publications to secure as much coverage as possible. By the announcement wrap up, Harden secured more than 25 original pieces of coverage within three weeks, including The Wall Street Journal's Pro VC Newsletter, Fortune's Term Sheet, and the Silicon Valley Business Journal.