It's the culture, stupid..._Harden Blog_February 12, 2019

It’s the culture, stupid…

Happy 2019! Amid the daily barrage of news about difficult problems out there in the world, we want to take a minute to focus on some of the positive things going on at Harden Partners and with our clients.

Culture and Philanthropy

Remember the political campaign slogan, “It’s the economy, stupid.”? This mantra helped get Bill Clinton into the White House in the 90’s.

Today’s corollary in corporate America could be “It’s the culture, stupid.” With unemployment hovering at or below 4%, getting and keeping quality employees has never been more challenging for businesses.A recent Harvard Business Review article reported that workplace culture beats money as a contributor to employee satisfaction and retention.

Creating a culture of philanthropy is one proven way to make the workplace inviting for millennials. Our client CSAA Insurance Group, a AAA Insurer, is a noteworthy example of the power of philanthropy and volunteerism in shaping a positive culture. CSAA has achieved 100% participation in its corporate volunteerism program as well as tremendous enthusiasm among employees who volunteer for a variety of community service projects.

At Harden, we’re implementing a philanthropy program that includes time off for volunteer efforts and a matching donation to nonprofits. As part of our community involvement, our team is excited about supporting the upcoming International Women’s Day program, sponsored by the Financial Women of San Francisco on March 7th. The program’s theme of #BalanceforBetter reflects the solutions-oriented content of this program, featuring leaders in business and finance, co-sponsored by the CFA Society and Wharton School in San Francisco.

Health and Wellness

In the realm of health and wellness, we’re helping healthcare clients to educate patients about the benefits of a non-invasive prostate treatment, pioneered by health startup EDAP. Doctors at Marin General Hospital are busy providing tips and best practices for flu season and other wellness topics.

Building Community

On the financial front, we’re excited to help a real estate investment client launch an Opportunity Zone Fund. These new investment vehicles provides tax benefits for those investing in economically disadvantaged communities. For client Phoenix Commons, a vibrant co-housing community for older adults, we landed a piece on the front page of theSF Chronicle’s Sunday issue. The article triggered multiple leads and some sales of these beautiful condos on the waterfront.

In a final bit of good news, we welcomed veteran tech journalist and PR pro Rick Popko to our team this month.  

Wishing you a year of harmonious culture, health and wellness, and prosperity in your business life and communities!

Pat and Your Team at Harden Partners