Situation
For client John Muir Health, an integrated system of doctors, hospitals and other services based in Northern California, the goal wasn’t to be nationally known necessarily. Despite consistently being honored by US News in their “Best Hospitals” rankings, John Muir Health wanted to be known solely as the de facto provider of quality care and clinical excellence in the San Francisco Bay Area.
Approach
Harden worked with John Muir to acquire a keen understanding of their key service lines, innovative procedures & technologies, and competitive advantages over other Bay Area hospitals. Harden further identified and media trained the spokespeople who would effectively articulate and convey why John Muir serves as a destination hospital for so many in the Bay Area.
Results
Harden’s focus on the Bay Area media paid-off big time and continues to reap huge dividends for John Muir Health which has been featured on every major local broadcast affiliate and print media outlet (multiple times) discussing recent advances in medicine and procedures. John Muir’s doctors have become thought leaders appearing in recurring bylined columns in leading local magazines and periodicals due to our efforts. The sum benefit of Harden’s media relations campaign on behalf of John Muir Health has been to unquestionably solidify their stature as the best facility in the Bay Area for quality care and clinical excellence.