Approach
Harden worked with Summit’s executive and marketing teams to understand what their model of healthcare entails, benefits to the doctor/patient, and why this paradigm is the future of medicine. Harden worked to identify our spokespeople, media train the same, hone key message/talking points, and pinpoint the media influencers that would be critical to elevating our message.
Results
Harden’s impact was immediate and impressive, securing national recognition for Summit Health Management and extending the reach and visibility of their new healthcare model from New Jersey onto the national stage with features placed in the New York Times, Bloomberg BNA, Becker’s, and Modern Healthcare. Summit Health Management and its CEO are now seen as pioneers and thought leaders in the healthcare space, routinely called upon for industry commentary and analysis. Most evidentiary to Harden’s success has been the large number of independent doctors and medical groups that have expressed interest in adopting Summit’s model since our work commenced.
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