Harden Communication Partners was called upon to help Guardian Life Insurance Company of America® promote their third annual Guardian Workplace Benefits Study to showcase how the workplace remains a foundation of financial security for many American households, and how employees rely on benefits for overall feelings of financial preparedness.
We developed and implemented an effective public relations plan geared toward the trade, broker/advisor and mainstream press. The campaign was focused on key themes from the study which will be promoted through an ongoing PR and marketing campaign.
|Key Research Theme|
|The workplace remains a foundation of financial security for many American households.|
|Tailored benefits and communications better address employee financial needs at different work stages.|
|The Affordable Care Act is influencing the way employers fund and deliver benefits programs.|
|Advancements in outsourced expertise and technology are reshaping the benefits landscape.|
|Employers are rethinking their strategies amidst an increasingly complex benefits environment.|
Thus far, the Workplace Benefits Study campaign has involved 3 announcements for those themes with 2 pending in the beginning of the year, and our media outreach has resulted in 46 placements, 8 byline articles and 6 interviews for Guardian senior executives. Below are metrics to date:
- Media Hits (46): Total Circulation/Unique Visitors per Month – 3,319,121
- Contributed Articles (8): Total Circulation/Unique Visitors per Month – 597,646
- Placements in top-tier trade and consumer outlets including 401kWire, BenefitsPro, Human Resource Management, InsuranceNewsNet and Next Avenue