Aryaka, a global leader in managed SD-WAN, was in the midst of a full-blown company turnaround. As part of that turnaround, they hired a new CEO (Matt Carter) and CMO (Shashi Kiran). Shashi was tasked with elevating the company’s awareness after consecutive years of little to no media relations activity. After evaluating the work Harden Communications Partners was doing for Ushur, a SaaS-based conversational AI platform, Shashi asked the firm to undertake all of the core communications tactics and serve as their strategic communications partner, bringing new ideas to the table to further elevate Aryaka’s reputation and take the brand to the next level. The team’s first real test was when they were tasked with generating news around the company’s $50M Series F cash infusion.
The client was hoping for at least one big business publication exclusive. If we got a write up in the Wall Street Journal and a few trades, he would have considered the announcement a success. But knowing that we had a little less than a week to pitch the story out before it crossed the wire, we decided to forgo the exclusive and try and get as many media pre-briefs under embargo as we could. We had four people working sunup to sundown calling down every business and trade publication in North America.
Our domain knowledge of Aryaka’s sector combined with our strong network of top-tier media contacts–based on working with clients such as Veriflow and Versa Networks–enabled our team to hit the ground running. When all was said and done and the dust had settled, we had secured Aryaka executives eight phone briefings and 29 original pieces of coverage. Shashi was blown away by the amount and quality of coverage that rolled in the day the release crossed the wire. We had secured hits in Fortune, Wall Street Journal, VentureBeat, Silicon Valley Business Journal, SiliconAngle, SDxCentral, PE Hub, Light Reading, CRN, FierceTelecom and more.