Allianz Global Corporate & Specialty (AGCS), offers insurance for large corporate, specialty and industrial insurance companies in 210 countries. While AGCS’ global footprint was solid, its North American presence was lacking significantly behind its worldwide territories in terms of both visibility and overall awareness.
Harden identified AGCS’s core offerings in North America including key areas of acumen, service lines, and spokespeople. Harden made client introductions to influential U.S. media looking for substantive content and qualified experts resulting in numerous client interviews, bylined articles, publication of report findings, etc., leading to much increased awareness and recognition.
In just our first few months of working with AGCS, the media wheels were turning and Allianz executives were quoted and/or featured in the Wall Street Journal, New York Times, Reuters, Bloomberg and key trade publications associated with their various services lines. Harden further secured influential recognition for Allianz including placement of the insurer’s report findings (infographics) on the front page of USA Today, thought leadership bylines in key industry outlets, as well as routinely submitting/securing influential awards for the client including Advisen’s ‘Cyber Newcomer of the Year.’ Today, Allianz is on a first name basis with a majority of the influential business and trade media and routinely called upon for expert commentary and insight.