The Importance of Social Media

By Ross Coyle I’ve never considered myself a religious man, but lately I’ve found myself preaching one key message to our clients repeatedly – the need to recognize the importance of harnessing social media as part of their ongoing communication and PR efforts. Gone are the days of press kits and faxing press releases. Social Media has become a game …

Research Can Build Brands, If It’s Done Right

What can your company do to gain visibility when: You have a new product and you want more than trade publicity? There isn’t anything to announce? You want to show your customers how informed you are about their needs and challenges? Sponsored surveys can provide an excellent way to stand out in front of customers, investors, employees and other audiences. …

How to Deliver Bad Financial News

Not everything always goes the way we planned. Companies aren’t perfect, and neither are their results. Even when businesses do everything right, losses beyond their control can be incurred.  Products may be defective, a major customer might go under, or the cost of raw materials could increase. From time to time, even great companies—public and private—will face the challenge of …

Why PR is a good answer for Doctors_Harden Blog Image_January 26, 2018

Why PR is a good answer for Doctors

Why do doctors and other health professionals enlist the help of public relations agencies? Because it offers a great way for them to cut through the competitive noise and draw attention to their own expertise. Public relations allows them to show their know-how on a grander scale. Topics like the uncertainty of the Affordable Care Act, the opioid epidemic, and …

Shining a light on the unsung heroes of the gender wars_blog_harden partners_2018

The unsung heroes of the gender wars

By Patricia Harden, President and CEO Oprah put a fork in it with her speech at the Golden Globes. We are experiencing a tectonic shift in attitudes about sexual harassment. Every woman I know in business and the professions is celebrating the dawn of zero tolerance. In conversations at the gym, over lunch and dinner we share our personal stories.  …

Malta Clinic fulfilling mission_Harden Partners Blog_October 2017

Malta Clinic fulfilling mission

Harden Partners is proud to have helped The Order of Malta highlight the Grand Chancellor’s visit to the clinic. We were able to help them use this dignitary visit as a chance to highlight what they are doing well, tell how they serve the needs of the community and plan to continue, and give them a platform for sharing a …

Being An Effective Media Spokesperson

By Mackenzie Whitfield, Account Executive Fear of media interviews comes from the anxiety and fear of answering a question incorrectly or in a way that can be taken out of context, reflecting poorly on yourself and your organization. The best way to get around this fear is to prepare for interviews in advance. Working with a public relations agency can …

Harden Partners CEO Thought Leadership

Mistakes Companies Make in Crisis Communications: Seven Deadly Sins in the Digital Age

By Patricia Harden, APR, President & CEO, Harden Partners Business crises have dominated the headlines this year for some of the largest businesses in America. From the drip-drip of ongoing coverage of Wells Fargo’s travails to United’s shocking treatment of a passenger and the missteps of Uber’s CEO, we’ve seen major companies struggle to deal effectively with crisis communications. Most …

Getting John Muir Health Noticed for their Great Community Work to Fight Colorectal Cancer

One of the great things about doing healthcare public relations is that there’s always something interesting to talk about. These are the very organizations who handle our health and wellness—who wouldn’t be interested in all they have to offer? There’s so much we can turn into news or social media content for them, including interesting case studies, doctors who are …

Getting Press Attention—Can’t Deny Media Loves to Cover Lies

Good PR Counsel Should Steer You Toward Truth Telling and Accuracy By Cindi Goodsell, Director During the spring of 2017, nearly every major news service reported on the false information shared in President Trump’s Tweet accusing former President Obama of “wiretapping” Trump Tower during the 2016 presidential campaign. One thing is certain, Trump’s presidency has ushered in an era where …

3 take-ways from #SMMW17 & my re-cap

By Erica Lawler, Director of Digital Marketing, Harden Partners I had the pleasure and privilege to speak at Social Media Marketing World 2017, a fantastic event thrown annually by Social Media Examiner. 3,000 individuals attended Michael Stelzner’s keynote speech and social media marketers from 41 countries came together to learn about what’s trending for 2017. My top 3 take-ways from …

It’s the Culture, Stupid: The Sorry Cases of Wells Fargo and United Airlines

Systemic Failures of Culture that Override Reason, Common Sense and Decency By: Patricia Harden As we watch the video of a United passenger bloodied and being dragged off the plane, we are horrified.  Reading the Wells Fargo Board’s scathing report about the Bank’s massive fraud, I am horrified all over again by the scale and pervasiveness of the misbehavior. In …

It’s the Culture, Stupid: The Sorry Cases of Wells Fargo and United Airlines

Systemic Failures of Culture that Override Reason, Common Sense and Decency By: Pat Harden, President of Harden Communication Partners As we watch the video of a United passenger bloodied and being dragged off the plane, we are horrified.  Reading the Wells Fargo Board’s scathing report about the Bank’s massive fraud, I am horrified all over again by the scale and …

Harden Partners CEO Thought Leadership

Self-Promotion Versus Corporate Branding: a Dilemma for Women CEOs?

In today’s media-saturated business world, a company’s image is inextricably linked to the reputation of the CEO.  Wall Street analysts, marketers and corporate communicators understand the importance of a CEO’s personal brand and how it affects demand for a company’s products or services and its market value. The “personal brand” of Marc Benioff of Salesforce.com or Tesla’s Elon Musk is …

Harden Communication Partners

A Symbiotic Relationship: News and Public Relations

By Maya Castro,  Assistant Account Coordinator  With the advent of the digital age brought a new challenge to media outlets: the constant need for content. Before the Internet was created, people had limited access to information via scheduled television newscasts, daily print newspapers, and word of mouth. In contrast, today’s audience always has access to content. Weather it is your smart …

Lessons From Harden: What I’ve Learned In My First Year

By Nina Waysdorf, Assistant Account Coordinator Time flies when you’re having fun! As I write this blog, I’m in my seventh month as an intern at Harden Communications Partners. As I reflect on my experience, it dawned on me that I have learned an immeasurable amount. I’ve learned about our clients and their sectors, how to write press releases, how …

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Unleashing the Power of Your Press Coverage

By Cindi Goodsell,  Director   Garnering press coverage for our clients is an honorable goal in itself, but what if, rather than media hits being the end goal, media hits were actually thought of as the beginning of something even bigger? So many companies are focused on using public relations (PR) to get press coverage. It’s smart and well proven …

Planning a Social Media Campaign

By Mackenzie Whitfield, Assistant Account Coordinator Looking to capitalize on social media for your business? Planning a social media campaign can be a daunting task, but it’s key to building your reputation and raising awareness. Social media increases visibility and improves customer service, allowing you to gain feedback on products and foster loyal relationships with clients and potential customers. The content should …

Harden Partners PR 101

Harness the power of PR: Keys to Building Your Professional Reputation in 2016

By Adrianna Webster, Senior Account Executive  The power of reputation has endured from time immemorial, as illustrated by these quotes from the Old Testament to the present. Whether you call it your brand, your image, or your reputation, being known for your strengths and skills is an essential component of marketing. Thankfully today, businesses and professionals have more tools and …

Best Tips to Improve Your Crisis Communications

By Ross Coyle, Sr. Account Supervisor In the current age of instant communications, it is more important than ever for an organization to have the communications mechanisms in place to control and effectively respond to a crisis or potential crisis situation as quickly as possible. You should work with a PR team that has extensive experience with both preparing for …

My Life As An Intern

By Brianna Klipp The Intern Horror Story is typically met with sympathetic nods and diverted eyes aimed to the floor when the topic comes up in conversation. We’ve all heard scenarios of determined students eager to get their foot in the door of the industry of their dreams, clinging to the idea that a few months of hard labor will …

The Golden Age of Communications

The Golden Age of Communications By Pat Harden We’ve had the Golden Age of television, of movies, of trade, of exploration. But what about communications? I would argue that now is the Golden Age of Communications — change is happening daily and we are able to reach and influence more people than at any point in our history. Never before …

The Three ‘I’s: Insight, Impact and Innovation

As appeared in Big Data Journal By Amit Gupta http://www.sys-con.com/node/3292530 At Fractal Analytics, we believe in chasing three ‘I’s in what we do for our clients, or even for any internal development, to be able to deliver value. These ‘I’s are critical for our success (as we perceive it), and forms the core of our thinking. These three ‘I’s are …

Reframing the Conversation around Voluntary Benefits

As appeared in Employee Benefit News By Phyllis Falotico, Assistant Vice President – Group Marketing The Guardian Life Insurance Company of America As the voluntary benefits market continues to grow, offering options that serve a wide range of employee needs and circumstances is key. A good benefits program only works if employees are engaging and participating. What we’re seeing now …