Planning a Social Media Campaign_Harden Partners Blog

Planning A Social Media Campaign

Looking to capitalize on social media for your business? Planning a social media campaign can be a daunting task, but it’s key to building your reputation and raising awareness. Social media increases visibility and improves customer service, allowing you to gain feedback on products and foster loyal relationships with clients and potential customers. The content should be informative, relatable and …

Harness the power of PR_ Keys to Building Your Professional Reputation in 2016_Harden Partners Blog

Harness The Power Of PR: Keys To Building Your Professional Reputation

The power of reputation has endured from time immemorial, as illustrated by these quotes from the Old Testament to the present. Whether you call it your brand, your image, or your reputation, being known for your strengths and skills is an essential component of marketing. Thankfully today, businesses and professionals have more tools and resources than ever before to strategically …

Keeping it Real. Getting The Most From Your PR Partner is All About Setting Expectations_Harden Partners Blog

Keeping It Real. Getting The Most From Your PR Partner Is All About Setting Expectations

So you want to be in TechCrunch, the Huffington Post, Mashable, the Wall Street Journal, USA Today and the New York Times? You, and everyone else. We have placed plenty of clients in those publications and more, but such expectations at the get go can set you up for disappointment. Most often getting into these publications is less about reaching …

Best Tips to Improve Your Crisis Communications_Harden Partners Blog

Best Tips To Improve Your Crisis Communications

In the current age of instant communications, it is more important than ever for an organization to have the communications mechanisms in place to control and effectively respond to a crisis or potential crisis situation as quickly as possible. You should work with a PR team that has extensive experience with both preparing for and dealing with crisis communications situations. …