The term “public relations” might be relatively new, but the idea of shaping public opinion has been around for a long time. Edward Bernays, one of the pioneers of PR said, “The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people.” In 50 B.C., Julius Caesar publicized his …
In the current age of instant communications, it is more important than ever for an organization to have the communications mechanisms in place to control and effectively respond to a crisis or potential crisis situation as quickly as possible. You should work with a PR team that has extensive experience with both preparing for and dealing with crisis communications situations. …
The Intern Horror Story is typically met with sympathetic nods and diverted eyes aimed to the floor when the topic comes up in conversation. We’ve all heard scenarios of determined students eager to get their foot in the door of the industry of their dreams, clinging to the idea that a few months of hard labor will make their resume …
We’ve had the Golden Age of television, of movies, of trade, of exploration. But what about communications? I would argue that now is the Golden Age of Communications — change is happening daily and we are able to reach and influence more people than at any point in our history. Never before have we had so many outlets and options …