Hospitals and healthcare providers face potential crises on several fronts. These threats range from an expected surge in cyber attacks to consumers worrying that their medical records will be compromised if not stolen altogether. It’s enough to make to make hospitals and healthcare companies sick with worry. The remedy, of course, is for hospitals to sharpen their crisis communications strategies and find proactive ways to leverage both traditional and digital PR channels in order to keep their patients informed. It’s a tough task, but hospitals have no choice. Liam Collopy, executive VP of Harden Communications Partners, a Stanton agency, provides some strategic tips for how to get started.
By Liam Collopy, Executive Vice President