How to Increase Your B-to-B Event and Conference Attendance _Harden Blog_November 30, 2018

How to Increase Your B-to-B Event and Conference Attendance

‘Tis the season. Holiday work parties are a time for folks to catch their breath from the daily grind and have a few cocktails along with assorted canapés. But, considering it’s a social occasion, it’s also a good time for brands and organizations to think about more effective ways to communicate with their constituents via live events and conferences. Despite …

Healthcare sector requires holistic remedies to bolster crisis communications

Originally published on Becker’s Health IT and CIO Report It’s enough to make hospitals and health care companies sick. Consumers are more worried than ever about their protected health information (PHI) being compromised, thanks to high-profile breaches like Anthem and Allscripts. The recent RSA Data Privacy Report, which surveyed 7,500 consumers in the U.S. and Europe, showed that 59 percent …

Remedy for Growing Number of Cyber Attacks in Healthcare is Better Crisis Communications_harden partners blog

Remedy for Growing Number of Cyber Attacks in Healthcare is Better Crisis Communications

Hospitals and healthcare providers face potential crises on several fronts. These threats range from an expected surge in cyber attacks to consumers worrying that their medical records will be compromised if not stolen altogether. It’s enough to make to make hospitals and healthcare companies sick with worry. The remedy, of course, is for hospitals to sharpen their crisis communications strategies …

PR for Physician Leaders_harden partners blog

PR for Physician Leaders

A long-term PR strategy can reap huge dividends for healthcare brands and organizations in a crowded marketplace. Consumer trust is key – and it requires consistent messaging across all platforms – from print and broadcast media to social channels. Harden Partners has maintained success for its healthcare clients through a keen understanding of the media – crafting “stories that matter” …

Research Can Build Brands, If It’s Done Right_Harden Partners Blog

Research Can Build Brands, If It’s Done Right

What can your company do to gain visibility when: You have a new product and you want more than trade publicity? There isn’t anything to announce? You want to show your customers how informed you are about their needs and challenges? Sponsored surveys can provide an excellent way to stand out in front of customers, investors, employees and other audiences. …

How to Deliver Bad Financial News_Harden Partners Blog

How To Deliver Bad Financial News

Not everything always goes the way we planned. Companies aren’t perfect, and neither are their results. Even when businesses do everything right, losses beyond their control can be incurred.  Products may be defective, a major customer might go under, or the cost of raw materials could increase. From time to time, even great companies—public and private—will face the challenge of …

The unsung heroes of the gender wars_Harden Partners Blog

The Unsung Heroes Of The Gender Wars

Oprah put a fork in it with her speech at the Golden Globes. We are experiencing a tectonic shift in attitudes about sexual harassment. Every woman I know in business and the professions is celebrating the dawn of zero tolerance. In conversations at the gym, over lunch and dinner we share our personal stories.  And breathe sighs of relief that …

Self-Promotion Versus Corporate Branding_ a Dilemma for Women CEOs__Harden Partners Blog

Self-Promotion Versus Corporate Branding: A Dilemma For Women CEOs

In today’s media-saturated business world, a company’s image is inextricably linked to the reputation of the CEO.  Wall Street analysts, marketers and corporate communicators understand the importance of a CEO’s personal brand and how it affects demand for a company’s products or services and its market value. The “personal brand” of Marc Benioff of Salesforce.com or Tesla’s Elon Musk is …

A Symbiotic Relationship_ News and Public Relations_Harden Partners Blog

A Symbiotic Relationship: News And Public Relations

With the advent of the digital age brought a new challenge to media outlets: the constant need for content. Before the Internet was created, people had limited access to information via scheduled television newscasts, daily print newspapers, and word of mouth. In contrast, today’s audience always has access to content. Weather it is your smart phone, laptop, or tablet you always …

Why PR is a good answer for Doctors_Harden Partners Blog

Unleashing The Power Of Your Press Coverage

Garnering press coverage for our clients is an honorable goal in itself, but what if, rather than media hits being the end goal, media hits were actually thought of as the beginning of something even bigger? So many companies are focused on using public relations to get press coverage. It’s smart and well proven that when they actively engage in …

Harness the power of PR_ Keys to Building Your Professional Reputation in 2016_Harden Partners Blog

Harness The Power Of PR: Keys To Building Your Professional Reputation

The power of reputation has endured from time immemorial, as illustrated by these quotes from the Old Testament to the present. Whether you call it your brand, your image, or your reputation, being known for your strengths and skills is an essential component of marketing. Thankfully today, businesses and professionals have more tools and resources than ever before to strategically …

Keeping it Real. Getting The Most From Your PR Partner is All About Setting Expectations_Harden Partners Blog

Keeping It Real. Getting The Most From Your PR Partner Is All About Setting Expectations

So you want to be in TechCrunch, the Huffington Post, Mashable, the Wall Street Journal, USA Today and the New York Times? You, and everyone else. We have placed plenty of clients in those publications and more, but such expectations at the get go can set you up for disappointment. Most often getting into these publications is less about reaching …

Best Tips to Improve Your Crisis Communications_Harden Partners Blog

Best Tips To Improve Your Crisis Communications

In the current age of instant communications, it is more important than ever for an organization to have the communications mechanisms in place to control and effectively respond to a crisis or potential crisis situation as quickly as possible. You should work with a PR team that has extensive experience with both preparing for and dealing with crisis communications situations. …