How to Increase Your B-to-B Event and Conference Attendance _Harden Blog_November 30, 2018

How to Increase Your B-to-B Event and Conference Attendance

‘Tis the season. Holiday work parties are a time for folks to catch their breath from the daily grind and have a few cocktails along with assorted canapés. But, considering it’s a social occasion, it’s also a good time for brands and organizations to think about more effective ways to communicate with their constituents via live events and conferences. Despite …

It’s the Culture, Stupid_ The Sorry Cases of Wells Fargo and United Airlines_Harden Partners Blog

It’s The Culture, Stupid: The Sorry Cases Of Wells Fargo And United Airlines

As we watch the video of a United passenger bloodied and being dragged off the plane, we are horrified.  Reading the Wells Fargo Board’s scathing report about the Bank’s massive fraud, I am horrified all over again by the scale and pervasiveness of the misbehavior. In both cases, we see a culture where employees are driven to make bad—and even …

Self-Promotion Versus Corporate Branding_ a Dilemma for Women CEOs__Harden Partners Blog

Self-Promotion Versus Corporate Branding: A Dilemma For Women CEOs

In today’s media-saturated business world, a company’s image is inextricably linked to the reputation of the CEO.  Wall Street analysts, marketers and corporate communicators understand the importance of a CEO’s personal brand and how it affects demand for a company’s products or services and its market value. The “personal brand” of Marc Benioff of Salesforce.com or Tesla’s Elon Musk is …

Why PR is a good answer for Doctors_Harden Partners Blog

Unleashing The Power Of Your Press Coverage

Garnering press coverage for our clients is an honorable goal in itself, but what if, rather than media hits being the end goal, media hits were actually thought of as the beginning of something even bigger? So many companies are focused on using public relations to get press coverage. It’s smart and well proven that when they actively engage in …