The unsung heroes of the gender wars_Harden Partners Blog

The Unsung Heroes Of The Gender Wars

Oprah put a fork in it with her speech at the Golden Globes. We are experiencing a tectonic shift in attitudes about sexual harassment. Every woman I know in business and the professions is celebrating the dawn of zero tolerance. In conversations at the gym, over lunch and dinner we share our personal stories.  And breathe sighs of relief that …

Self-Promotion Versus Corporate Branding_ a Dilemma for Women CEOs__Harden Partners Blog

Self-Promotion Versus Corporate Branding: A Dilemma For Women CEOs

In today’s media-saturated business world, a company’s image is inextricably linked to the reputation of the CEO.  Wall Street analysts, marketers and corporate communicators understand the importance of a CEO’s personal brand and how it affects demand for a company’s products or services and its market value. The “personal brand” of Marc Benioff of Salesforce.com or Tesla’s Elon Musk is …