Top Communications Strategies for Technology Startups, Let Us Count the Ways…

Few things can put a startup on the map more effectively than earned media from a concerted PR program. In today‚Äôs competitive business environment, new startups fail because not enough people know about them and their products. Finding the right public relations partner can help a startup build press-worthy news to increase their visibility among many key audiences, distinguish their …

Keeping it Real. Getting The Most From Your PR Partner is All About Setting Expectations_Harden Partners Blog

Keeping It Real. Getting The Most From Your PR Partner Is All About Setting Expectations

So you want to be in TechCrunch, the Huffington Post, Mashable, the Wall Street Journal, USA Today and the New York Times? You, and everyone else. We have placed plenty of clients in those publications and more, but such expectations at the get go can set you up for disappointment. Most often getting into these publications is less about reaching …