Below you'll find a list of all posts that have been tagged as “content”
In today’s media-saturated business world, a company’s image is inextricably linked to the reputation of the CEO. Wall Street analysts, marketers and corporate communicators understand the importance of a CEO’s personal brand and how it affects demand for a company’s products or services and its market value. The “personal brand” of Marc Benioff of Salesforce.com or Tesla’s Elon Musk is …
Garnering press coverage for our clients is an honorable goal in itself, but what if, rather than media hits being the end goal, media hits were actually thought of as the beginning of something even bigger? So many companies are focused on using public relations to get press coverage. It’s smart and well proven that when they actively engage in …