Below you'll find a list of all posts that have been tagged as “harden communication partners”
The partisan rancor that characterized U.S. politics in 2018 picked up right where it left off as the new year kicked in. Democrats have taken charge of the House of Representatives and are likely to make President Trump’s life more difficult via subpoenas and, quite possibly, calls for his impeachment. What’s more, there are 17 separate and ongoing Trump-related investigations …
akindo/Getty Images When the Edelman Earned Brand study was released last year, it showed that just 13 percent of consumers throughout the world would buy or boycott a brand solely based on its position on a social or political issue. By the time the same report was released this year, that number had skyrocketed to 64 percent. While most B2B …
‘Tis the season. Holiday work parties are a time for folks to catch their breath from the daily grind and have a few cocktails along with assorted canapés. But, considering it’s a social occasion, it’s also a good time for brands and organizations to think about more effective ways to communicate with their constituents via live events and conferences. Despite …
Originally published on Becker’s Health IT and CIO Report It’s enough to make hospitals and health care companies sick. Consumers are more worried than ever about their protected health information (PHI) being compromised, thanks to high-profile breaches like Anthem and Allscripts. The recent RSA Data Privacy Report, which surveyed 7,500 consumers in the U.S. and Europe, showed that 59 percent …
Establishing a “paper trail,” or writing articles on a regular basis for medical journals and healthcare publications, is an effective way for physicians to boost their credibility and increase their visibility with their constituents. But there’s another way for physicians to separate themselves from the pack: Taking on the role as executive spokesperson for their practice, hospital or medical provider …
Hospitals and healthcare providers face potential crises on several fronts. These threats range from an expected surge in cyber attacks to consumers worrying that their medical records will be compromised if not stolen altogether. It’s enough to make to make hospitals and healthcare companies sick with worry. The remedy, of course, is for hospitals to sharpen their crisis communications strategies …
A long-term PR strategy can reap huge dividends for healthcare brands and organizations in a crowded marketplace. Consumer trust is key – and it requires consistent messaging across all platforms – from print and broadcast media to social channels. Harden Partners has maintained success for its healthcare clients through a keen understanding of the media – crafting “stories that matter” …
I’ve never considered myself a religious man, but lately I’ve found myself preaching one key message to our clients repeatedly – the need to recognize the importance of harnessing social media as part of their ongoing communication and PR efforts. Gone are the days of press kits and faxing press releases. Social Media has become a game changer. Don’t believe …
A good way to improve your thought leadership visibility is to frame your arguments from a contrarian or unexpected perspective. Rather than competing with 50 people saying the same things about a given trend, finding a counterintuitive stance will draw better engagement from the people you’re trying to reach. Here are three tips to help your voice stand out from …
What can your company do to gain visibility when: You have a new product and you want more than trade publicity? There isn’t anything to announce? You want to show your customers how informed you are about their needs and challenges? Sponsored surveys can provide an excellent way to stand out in front of customers, investors, employees and other audiences. …
PyeongChang, South Korea will step into the spotlight as host of the 23rd Winter Olympic Games. Millions will watch in awe as the world’s top athletes compete in snow and ice sports and North and South Korea march under one flag and take a public step toward reconciliation. Eyes will be peeled to see how Russian athletes fare as they …
Not everything always goes the way we planned. Companies aren’t perfect, and neither are their results. Even when businesses do everything right, losses beyond their control can be incurred. Products may be defective, a major customer might go under, or the cost of raw materials could increase. From time to time, even great companies—public and private—will face the challenge of …
How should you communicate with your employees, clients and the media when these natural disasters hit? While you hope you never have to use it, having a crisis communications plan in place in case of emergencies and natural disasters is vital to ensure the safety of your employees and the reputation of your company. Here are some key issues to …
Oprah put a fork in it with her speech at the Golden Globes. We are experiencing a tectonic shift in attitudes about sexual harassment. Every woman I know in business and the professions is celebrating the dawn of zero tolerance. In conversations at the gym, over lunch and dinner we share our personal stories. And breathe sighs of relief that …
Fear of media interviews comes from the anxiety and fear of answering a question incorrectly or in a way that can be taken out of context, reflecting poorly on yourself and your organization. The best way to get around this fear is to prepare for interviews in advance. Working with a public relations agency can help you better prepare for …
Press attention is what our clients want. But ethics matter—and all publicity is NOT good publicity. Lying hurts everyone, including the liar. Think of it on a personal level. Once you’ve been lied to, it shatters your faith and the next time around you find it harder to trust—and you may not want to have anything to do with the …
As we watch the video of a United passenger bloodied and being dragged off the plane, we are horrified. Reading the Wells Fargo Board’s scathing report about the Bank’s massive fraud, I am horrified all over again by the scale and pervasiveness of the misbehavior. In both cases, we see a culture where employees are driven to make bad—and even …
In today’s media-saturated business world, a company’s image is inextricably linked to the reputation of the CEO. Wall Street analysts, marketers and corporate communicators understand the importance of a CEO’s personal brand and how it affects demand for a company’s products or services and its market value. The “personal brand” of Marc Benioff of Salesforce.com or Tesla’s Elon Musk is …
With the advent of the digital age brought a new challenge to media outlets: the constant need for content. Before the Internet was created, people had limited access to information via scheduled television newscasts, daily print newspapers, and word of mouth. In contrast, today’s audience always has access to content. Weather it is your smart phone, laptop, or tablet you always …
Garnering press coverage for our clients is an honorable goal in itself, but what if, rather than media hits being the end goal, media hits were actually thought of as the beginning of something even bigger? So many companies are focused on using public relations to get press coverage. It’s smart and well proven that when they actively engage in …
Looking to capitalize on social media for your business? Planning a social media campaign can be a daunting task, but it’s key to building your reputation and raising awareness. Social media increases visibility and improves customer service, allowing you to gain feedback on products and foster loyal relationships with clients and potential customers. The content should be informative, relatable and …
The power of reputation has endured from time immemorial, as illustrated by these quotes from the Old Testament to the present. Whether you call it your brand, your image, or your reputation, being known for your strengths and skills is an essential component of marketing. Thankfully today, businesses and professionals have more tools and resources than ever before to strategically …
In the current age of instant communications, it is more important than ever for an organization to have the communications mechanisms in place to control and effectively respond to a crisis or potential crisis situation as quickly as possible. You should work with a PR team that has extensive experience with both preparing for and dealing with crisis communications situations. …
The Intern Horror Story is typically met with sympathetic nods and diverted eyes aimed to the floor when the topic comes up in conversation. We’ve all heard scenarios of determined students eager to get their foot in the door of the industry of their dreams, clinging to the idea that a few months of hard labor will make their resume …
We’ve had the Golden Age of television, of movies, of trade, of exploration. But what about communications? I would argue that now is the Golden Age of Communications — change is happening daily and we are able to reach and influence more people than at any point in our history. Never before have we had so many outlets and options …