How to Increase Your B-to-B Event and Conference Attendance _Harden Blog_November 30, 2018

How to Increase Your B-to-B Event and Conference Attendance

‘Tis the season. Holiday work parties are a time for folks to catch their breath from the daily grind and have a few cocktails along with assorted canapés. But, considering it’s a social occasion, it’s also a good time for brands and organizations to think about more effective ways to communicate with their constituents via live events and conferences. Despite …

Healthcare sector requires holistic remedies to bolster crisis communications

Originally published on Becker’s Health IT and CIO Report It’s enough to make hospitals and health care companies sick. Consumers are more worried than ever about their protected health information (PHI) being compromised, thanks to high-profile breaches like Anthem and Allscripts. The recent RSA Data Privacy Report, which surveyed 7,500 consumers in the U.S. and Europe, showed that 59 percent …

Is your physician effectively conveying your message?

Establishing a “paper trail,” or writing articles on a regular basis for medical journals and healthcare publications, is an effective way for physicians to boost their credibility and increase their visibility with their constituents. But there’s another way for physicians to separate themselves from the pack: Taking on the role as executive spokesperson for their practice, hospital or medical provider …

Remedy for Growing Number of Cyber Attacks in Healthcare is Better Crisis Communications_harden partners blog

Remedy for Growing Number of Cyber Attacks in Healthcare is Better Crisis Communications

Hospitals and healthcare providers face potential crises on several fronts. These threats range from an expected surge in cyber attacks to consumers worrying that their medical records will be compromised if not stolen altogether. It’s enough to make to make hospitals and healthcare companies sick with worry. The remedy, of course, is for hospitals to sharpen their crisis communications strategies …

The Importance of Social Media_Harden Partners Blog

The Importance Of Social Media

I’ve never considered myself a religious man, but lately I’ve found myself preaching one key message to our clients repeatedly – the need to recognize the importance of harnessing social media as part of their ongoing communication and PR efforts. Gone are the days of press kits and faxing press releases. Social Media has become a game changer. Don’t believe …

Research Can Build Brands, If It’s Done Right_Harden Partners Blog

Research Can Build Brands, If It’s Done Right

What can your company do to gain visibility when: You have a new product and you want more than trade publicity? There isn’t anything to announce? You want to show your customers how informed you are about their needs and challenges? Sponsored surveys can provide an excellent way to stand out in front of customers, investors, employees and other audiences. …

How to Deliver Bad Financial News_Harden Partners Blog

How To Deliver Bad Financial News

Not everything always goes the way we planned. Companies aren’t perfect, and neither are their results. Even when businesses do everything right, losses beyond their control can be incurred.  Products may be defective, a major customer might go under, or the cost of raw materials could increase. From time to time, even great companies—public and private—will face the challenge of …

The unsung heroes of the gender wars_Harden Partners Blog

The Unsung Heroes Of The Gender Wars

Oprah put a fork in it with her speech at the Golden Globes. We are experiencing a tectonic shift in attitudes about sexual harassment. Every woman I know in business and the professions is celebrating the dawn of zero tolerance. In conversations at the gym, over lunch and dinner we share our personal stories.  And breathe sighs of relief that …

Mistakes Companies Make in Crisis Communications_ Seven Deadly Sins in the Digital Age_Harden Partners Blog

Mistakes Companies Make In Crisis Communications: Seven Deadly Sins In The Digital Age

Business crises have dominated the headlines this year for some of the largest businesses in America. From the drip-drip of ongoing coverage of Wells Fargo’s travails to United’s shocking treatment of a passenger and the missteps of Uber’s CEO, we’ve seen major companies struggle to deal effectively with crisis communications. Most observers agree that despite their massive resources, these organizations …

Getting John Muir Health Noticed for their Great Community Work to Fight Colorectal Cancer_Harden Partners Blog

Getting John Muir Health Noticed For Their Great Community Work To Fight Colorectal Cancer

One of the great things about doing healthcare public relations is that there’s always something interesting to talk about. These are the very organizations who handle our health and wellness—who wouldn’t be interested in all they have to offer? There’s so much we can turn into news or social media content for them, including interesting case studies, doctors who are …

Getting Press Attention—Can’t Deny Media Loves to Cover Lies_Harden Partners Blog

Getting Press Attention—Can’t Deny Media Loves to Cover Lies

Press attention is what our clients want. But ethics matter—and all publicity is NOT good publicity. Lying hurts everyone, including the liar. Think of it on a personal level. Once you’ve been lied to, it shatters your faith and the next time around you find it harder to trust—and you may not want to have anything to do with the …

It’s the Culture, Stupid_ The Sorry Cases of Wells Fargo and United Airlines_Harden Partners Blog

It’s The Culture, Stupid: The Sorry Cases Of Wells Fargo And United Airlines

As we watch the video of a United passenger bloodied and being dragged off the plane, we are horrified.  Reading the Wells Fargo Board’s scathing report about the Bank’s massive fraud, I am horrified all over again by the scale and pervasiveness of the misbehavior. In both cases, we see a culture where employees are driven to make bad—and even …

Self-Promotion Versus Corporate Branding_ a Dilemma for Women CEOs__Harden Partners Blog

Self-Promotion Versus Corporate Branding: A Dilemma For Women CEOs

In today’s media-saturated business world, a company’s image is inextricably linked to the reputation of the CEO.  Wall Street analysts, marketers and corporate communicators understand the importance of a CEO’s personal brand and how it affects demand for a company’s products or services and its market value. The “personal brand” of Marc Benioff of Salesforce.com or Tesla’s Elon Musk is …

Why PR is a good answer for Doctors_Harden Partners Blog

Unleashing The Power Of Your Press Coverage

Garnering press coverage for our clients is an honorable goal in itself, but what if, rather than media hits being the end goal, media hits were actually thought of as the beginning of something even bigger? So many companies are focused on using public relations to get press coverage. It’s smart and well proven that when they actively engage in …

Planning a Social Media Campaign_Harden Partners Blog

Planning A Social Media Campaign

Looking to capitalize on social media for your business? Planning a social media campaign can be a daunting task, but it’s key to building your reputation and raising awareness. Social media increases visibility and improves customer service, allowing you to gain feedback on products and foster loyal relationships with clients and potential customers. The content should be informative, relatable and …

Harness the power of PR_ Keys to Building Your Professional Reputation in 2016_Harden Partners Blog

Harness The Power Of PR: Keys To Building Your Professional Reputation

The power of reputation has endured from time immemorial, as illustrated by these quotes from the Old Testament to the present. Whether you call it your brand, your image, or your reputation, being known for your strengths and skills is an essential component of marketing. Thankfully today, businesses and professionals have more tools and resources than ever before to strategically …

Keeping it Real. Getting The Most From Your PR Partner is All About Setting Expectations_Harden Partners Blog

Keeping It Real. Getting The Most From Your PR Partner Is All About Setting Expectations

So you want to be in TechCrunch, the Huffington Post, Mashable, the Wall Street Journal, USA Today and the New York Times? You, and everyone else. We have placed plenty of clients in those publications and more, but such expectations at the get go can set you up for disappointment. Most often getting into these publications is less about reaching …

Best Tips to Improve Your Crisis Communications_Harden Partners Blog

Best Tips To Improve Your Crisis Communications

In the current age of instant communications, it is more important than ever for an organization to have the communications mechanisms in place to control and effectively respond to a crisis or potential crisis situation as quickly as possible. You should work with a PR team that has extensive experience with both preparing for and dealing with crisis communications situations. …