PR for Physician Leaders_harden partners blog

PR for Physician Leaders

A long-term PR strategy can reap huge dividends for healthcare brands and organizations in a crowded marketplace. Consumer trust is key – and it requires consistent messaging across all platforms – from print and broadcast media to social channels. Harden Partners has maintained success for its healthcare clients through a keen understanding of the media – crafting “stories that matter” …

Self-Promotion Versus Corporate Branding_ a Dilemma for Women CEOs__Harden Partners Blog

Self-Promotion Versus Corporate Branding: A Dilemma For Women CEOs

In today’s media-saturated business world, a company’s image is inextricably linked to the reputation of the CEO.  Wall Street analysts, marketers and corporate communicators understand the importance of a CEO’s personal brand and how it affects demand for a company’s products or services and its market value. The “personal brand” of Marc Benioff of Salesforce.com or Tesla’s Elon Musk is …

A Symbiotic Relationship_ News and Public Relations_Harden Partners Blog

A Symbiotic Relationship: News And Public Relations

With the advent of the digital age brought a new challenge to media outlets: the constant need for content. Before the Internet was created, people had limited access to information via scheduled television newscasts, daily print newspapers, and word of mouth. In contrast, today’s audience always has access to content. Weather it is your smart phone, laptop, or tablet you always …

Why PR is a good answer for Doctors_Harden Partners Blog

Unleashing The Power Of Your Press Coverage

Garnering press coverage for our clients is an honorable goal in itself, but what if, rather than media hits being the end goal, media hits were actually thought of as the beginning of something even bigger? So many companies are focused on using public relations to get press coverage. It’s smart and well proven that when they actively engage in …