How to Increase Your B-to-B Event and Conference Attendance _Harden Blog_November 30, 2018

How to Increase Your B-to-B Event and Conference Attendance

‘Tis the season. Holiday work parties are a time for folks to catch their breath from the daily grind and have a few cocktails along with assorted canapés. But, considering it’s a social occasion, it’s also a good time for brands and organizations to think about more effective ways to communicate with their constituents via live events and conferences. Despite …

Healthcare sector requires holistic remedies to bolster crisis communications

Originally published on Becker’s Health IT and CIO Report It’s enough to make hospitals and health care companies sick. Consumers are more worried than ever about their protected health information (PHI) being compromised, thanks to high-profile breaches like Anthem and Allscripts. The recent RSA Data Privacy Report, which surveyed 7,500 consumers in the U.S. and Europe, showed that 59 percent …

Is your physician effectively conveying your message?

Establishing a “paper trail,” or writing articles on a regular basis for medical journals and healthcare publications, is an effective way for physicians to boost their credibility and increase their visibility with their constituents. But there’s another way for physicians to separate themselves from the pack: Taking on the role as executive spokesperson for their practice, hospital or medical provider …

The Importance of Social Media_Harden Partners Blog

The Importance Of Social Media

I’ve never considered myself a religious man, but lately I’ve found myself preaching one key message to our clients repeatedly – the need to recognize the importance of harnessing social media as part of their ongoing communication and PR efforts. Gone are the days of press kits and faxing press releases. Social Media has become a game changer. Don’t believe …

The unsung heroes of the gender wars_Harden Partners Blog

The Unsung Heroes Of The Gender Wars

Oprah put a fork in it with her speech at the Golden Globes. We are experiencing a tectonic shift in attitudes about sexual harassment. Every woman I know in business and the professions is celebrating the dawn of zero tolerance. In conversations at the gym, over lunch and dinner we share our personal stories.  And breathe sighs of relief that …

Getting Press Attention—Can’t Deny Media Loves to Cover Lies_Harden Partners Blog

Getting Press Attention—Can’t Deny Media Loves to Cover Lies

Press attention is what our clients want. But ethics matter—and all publicity is NOT good publicity. Lying hurts everyone, including the liar. Think of it on a personal level. Once you’ve been lied to, it shatters your faith and the next time around you find it harder to trust—and you may not want to have anything to do with the …

It’s the Culture, Stupid_ The Sorry Cases of Wells Fargo and United Airlines_Harden Partners Blog

It’s The Culture, Stupid: The Sorry Cases Of Wells Fargo And United Airlines

As we watch the video of a United passenger bloodied and being dragged off the plane, we are horrified.  Reading the Wells Fargo Board’s scathing report about the Bank’s massive fraud, I am horrified all over again by the scale and pervasiveness of the misbehavior. In both cases, we see a culture where employees are driven to make bad—and even …

Harness the power of PR_ Keys to Building Your Professional Reputation in 2016_Harden Partners Blog

Harness The Power Of PR: Keys To Building Your Professional Reputation

The power of reputation has endured from time immemorial, as illustrated by these quotes from the Old Testament to the present. Whether you call it your brand, your image, or your reputation, being known for your strengths and skills is an essential component of marketing. Thankfully today, businesses and professionals have more tools and resources than ever before to strategically …

Best Tips to Improve Your Crisis Communications_Harden Partners Blog

Best Tips To Improve Your Crisis Communications

In the current age of instant communications, it is more important than ever for an organization to have the communications mechanisms in place to control and effectively respond to a crisis or potential crisis situation as quickly as possible. You should work with a PR team that has extensive experience with both preparing for and dealing with crisis communications situations. …