Below you'll find a list of all posts that have been tagged as “PR 101”
The partisan rancor that characterized U.S. politics in 2018 picked up right where it left off as the new year kicked in. Democrats have taken charge of the House of Representatives and are likely to make President Trump’s life more difficult via subpoenas and, quite possibly, calls for his impeachment. What’s more, there are 17 separate and ongoing Trump-related investigations …
akindo/Getty Images When the Edelman Earned Brand study was released last year, it showed that just 13 percent of consumers throughout the world would buy or boycott a brand solely based on its position on a social or political issue. By the time the same report was released this year, that number had skyrocketed to 64 percent. While most B2B …
‘Tis the season. Holiday work parties are a time for folks to catch their breath from the daily grind and have a few cocktails along with assorted canapés. But, considering it’s a social occasion, it’s also a good time for brands and organizations to think about more effective ways to communicate with their constituents via live events and conferences. Despite …
Originally published on Becker’s Health IT and CIO Report It’s enough to make hospitals and health care companies sick. Consumers are more worried than ever about their protected health information (PHI) being compromised, thanks to high-profile breaches like Anthem and Allscripts. The recent RSA Data Privacy Report, which surveyed 7,500 consumers in the U.S. and Europe, showed that 59 percent …
Establishing a “paper trail,” or writing articles on a regular basis for medical journals and healthcare publications, is an effective way for physicians to boost their credibility and increase their visibility with their constituents. But there’s another way for physicians to separate themselves from the pack: Taking on the role as executive spokesperson for their practice, hospital or medical provider …
Oprah put a fork in it with her speech at the Golden Globes. We are experiencing a tectonic shift in attitudes about sexual harassment. Every woman I know in business and the professions is celebrating the dawn of zero tolerance. In conversations at the gym, over lunch and dinner we share our personal stories. And breathe sighs of relief that …
Fear of media interviews comes from the anxiety and fear of answering a question incorrectly or in a way that can be taken out of context, reflecting poorly on yourself and your organization. The best way to get around this fear is to prepare for interviews in advance. Working with a public relations agency can help you better prepare for …
Press attention is what our clients want. But ethics matter—and all publicity is NOT good publicity. Lying hurts everyone, including the liar. Think of it on a personal level. Once you’ve been lied to, it shatters your faith and the next time around you find it harder to trust—and you may not want to have anything to do with the …
As we watch the video of a United passenger bloodied and being dragged off the plane, we are horrified. Reading the Wells Fargo Board’s scathing report about the Bank’s massive fraud, I am horrified all over again by the scale and pervasiveness of the misbehavior. In both cases, we see a culture where employees are driven to make bad—and even …
The power of reputation has endured from time immemorial, as illustrated by these quotes from the Old Testament to the present. Whether you call it your brand, your image, or your reputation, being known for your strengths and skills is an essential component of marketing. Thankfully today, businesses and professionals have more tools and resources than ever before to strategically …
In the current age of instant communications, it is more important than ever for an organization to have the communications mechanisms in place to control and effectively respond to a crisis or potential crisis situation as quickly as possible. You should work with a PR team that has extensive experience with both preparing for and dealing with crisis communications situations. …
The Intern Horror Story is typically met with sympathetic nods and diverted eyes aimed to the floor when the topic comes up in conversation. We’ve all heard scenarios of determined students eager to get their foot in the door of the industry of their dreams, clinging to the idea that a few months of hard labor will make their resume …
We’ve had the Golden Age of television, of movies, of trade, of exploration. But what about communications? I would argue that now is the Golden Age of Communications — change is happening daily and we are able to reach and influence more people than at any point in our history. Never before have we had so many outlets and options …