akindo/Getty Images When the Edelman Earned Brand study was released last year, it showed that just 13 percent of consumers throughout the world would buy or boycott a brand solely based on its position on a social or political issue. By the time the same report was released this year, that number had skyrocketed to 64 percent. While most B2B …
Planning A Social Media Campaign
Looking to capitalize on social media for your business? Planning a social media campaign can be a daunting task, but it’s key to building your reputation and raising awareness. Social media increases visibility and improves customer service, allowing you to gain feedback on products and foster loyal relationships with clients and potential customers. The content should be informative, relatable and …
Harness The Power Of PR: Keys To Building Your Professional Reputation
The power of reputation has endured from time immemorial, as illustrated by these quotes from the Old Testament to the present. Whether you call it your brand, your image, or your reputation, being known for your strengths and skills is an essential component of marketing. Thankfully today, businesses and professionals have more tools and resources than ever before to strategically …