Is your physician effectively conveying your message?

Establishing a “paper trail,” or writing articles on a regular basis for medical journals and healthcare publications, is an effective way for physicians to boost their credibility and increase their visibility with their constituents. But there’s another way for physicians to separate themselves from the pack: Taking on the role as executive spokesperson for their practice, hospital or medical provider …

Remedy for Growing Number of Cyber Attacks in Healthcare is Better Crisis Communications_harden partners blog

Remedy for Growing Number of Cyber Attacks in Healthcare is Better Crisis Communications

Hospitals and healthcare providers face potential crises on several fronts. These threats range from an expected surge in cyber attacks to consumers worrying that their medical records will be compromised if not stolen altogether. It’s enough to make to make hospitals and healthcare companies sick with worry. The remedy, of course, is for hospitals to sharpen their crisis communications strategies …

The Importance of Social Media_Harden Partners Blog

The Importance Of Social Media

I’ve never considered myself a religious man, but lately I’ve found myself preaching one key message to our clients repeatedly – the need to recognize the importance of harnessing social media as part of their ongoing communication and PR efforts. Gone are the days of press kits and faxing press releases. Social Media has become a game changer. Don’t believe …

Getting Press Attention—Can’t Deny Media Loves to Cover Lies_Harden Partners Blog

Getting Press Attention—Can’t Deny Media Loves to Cover Lies

Press attention is what our clients want. But ethics matter—and all publicity is NOT good publicity. Lying hurts everyone, including the liar. Think of it on a personal level. Once you’ve been lied to, it shatters your faith and the next time around you find it harder to trust—and you may not want to have anything to do with the …

It’s the Culture, Stupid_ The Sorry Cases of Wells Fargo and United Airlines_Harden Partners Blog

It’s The Culture, Stupid: The Sorry Cases Of Wells Fargo And United Airlines

As we watch the video of a United passenger bloodied and being dragged off the plane, we are horrified.  Reading the Wells Fargo Board’s scathing report about the Bank’s massive fraud, I am horrified all over again by the scale and pervasiveness of the misbehavior. In both cases, we see a culture where employees are driven to make bad—and even …

Self-Promotion Versus Corporate Branding_ a Dilemma for Women CEOs__Harden Partners Blog

Self-Promotion Versus Corporate Branding: A Dilemma For Women CEOs

In today’s media-saturated business world, a company’s image is inextricably linked to the reputation of the CEO.  Wall Street analysts, marketers and corporate communicators understand the importance of a CEO’s personal brand and how it affects demand for a company’s products or services and its market value. The “personal brand” of Marc Benioff of Salesforce.com or Tesla’s Elon Musk is …

Why PR is a good answer for Doctors_Harden Partners Blog

Unleashing The Power Of Your Press Coverage

Garnering press coverage for our clients is an honorable goal in itself, but what if, rather than media hits being the end goal, media hits were actually thought of as the beginning of something even bigger? So many companies are focused on using public relations to get press coverage. It’s smart and well proven that when they actively engage in …

Planning a Social Media Campaign_Harden Partners Blog

Planning A Social Media Campaign

Looking to capitalize on social media for your business? Planning a social media campaign can be a daunting task, but it’s key to building your reputation and raising awareness. Social media increases visibility and improves customer service, allowing you to gain feedback on products and foster loyal relationships with clients and potential customers. The content should be informative, relatable and …